In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is permitted to create visually appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can allow you to produce the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Unbounce vs Leadpages
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes building landing pages a breeze. You’ve got over 130 templates to play around with, fantastic integrations with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the ability to create a complete site if you require it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that’re particularly helpful if you’re working as a team. Unbounce vs Leadpages
In terms of templates, the crystal clear winner in terms of the sheer quantity and number is Instapages. They just have a lot more to pick from. Yes, you will find more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor using a grid-based design to help you construct your page. It is pretty similar actually to how WordPress lets you build. It’s a fairly straightforward and easy builder which works particularly well if you are all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages uses a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form building port. Now you don’t have to follow a template and alternatively it’s possible to drag and drop your own components anywhere on the page.
This permits you freedom to have the design you want. Instapages will offer suggestions about how to properly align your elements needless to say — they will not only leave you with no help — but you’re free to ignore the suggestions and do whatever you desire.
We won’t say one is better than other since, in the end the day, it really boils down to your preference and type of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
1 facet wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be quite useful as elements you’ll need when building your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that is just their lowest priced offer.
Yeah, there are a number of features in the least expensive plan of Instapages you will find only on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to mention Instapages is a bad choice. If you’d like a more well-intentioned editor, work with a team and you also need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
But from the way we’re considering it, Leadpages just has more worth for the price it provides. It offers various tools which are on par with Instapages, a great editor and offerings that are unique to it such as Leadboxes (that permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you want to see and try it for yourself, the two platforms offer 14-day free trials.
For us though, if you only wish to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the goal of assisting marketers develop their businesses via successful conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you monitor relevant parameters and data to your analytics — a step above what Google Analytics may provide, allowing you to adjust if necessary.
Both tools are pretty easy to use. Leadpages has two editors for you to utilize, the standard as well as the drag-and-drop (though we advise that you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it’s really simple to use, together with its army of templates.
After just a few tries, beginners won’t have much of a problem picking up how to use the editors.Overall, they are both pretty simple tools to learn and use, therefore it is a tie in that area.
However, if we are judging on the quality of the editor, then we’d need to give it to Unbounce. Leadpages offers two types of editors to cater to two different sorts of men and women who want to make use of their services. Unbounce caters to everybody with only one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is well worth it. Unbounce vs Leadpages
Concerning the all critical templates, Leadpages has considerably more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They are pretty good really, and optimized and designed to be the most successful that they may be.
For pricing, Leadpages wins with it’s standard offering of $37 per month when compared with Unbounce’s $79 a month if they are both billed annually. That is a substantial monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the price point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, cheaper and offers you all of the luxury tools you’ll have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the basics! If Leadpages makes it possible to produce Landing Pages which can help you welcome visitors and numerical their clicks right into a opt-in and other things, ClickFunnels permits you produce Sales Funnels — a series of pages which lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for the customer.
That is not taking a knock Leadpages along with the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
At the end of the day we say choose ClickFunnels if you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have someone in your staff which can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your choice.
If you’re on budget but will need to get the job done without sacrificing quality or having to know a single thing about code, Leadpages is perfect for you personally. Why complicate your life if your business only wants a one-step landing page?
Keeping it easy sometimes may be the most effective move you could make.
Who Takes the Lead? Unbounce vs Leadpages
So what is the final score?
They all have various markets, to be sure.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for those who want to make landing pages jointly with other people thanks to their great collaboration tools.
But overall, the big winner in terms of simplicity, the energy of its own editor and it’s fantastic budget, is Leadpages. If you are beginning, and you wish to push your business forward, If you are in the thick of it and want to present your pride and joy a increase, if you would like to get a marketing boost that is not too complicated, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.