In a world that knows the significance of landing pages to successful businesses, we’ve created tools that make it so you no longer have to collaborate with designers to create them happen.
Now, the everyday marketer or business person is empowered to make aesthetically appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can help you create the landing page you need to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Builderall
Let’s start this out by running a couple of what each tool must bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to play around with, fantastic integrations with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a complete site should you require it to.
Instapages has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are especially helpful if you’re employed as a team. Leadpages vs Builderall
In terms of templates, the clear winner concerning the sheer quantity and number is Instapages. They simply have so much more to pick from. Yes, you will find more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, the two Leadpages and Instapages have great templates to provide you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
If it comes to their webpage editor though, it is a matter of personal preference because they do their jobs really well, but in various ways.
Leadpages utilizes a drag-and-drop editor with a grid-based layout that will help you construct your page. It is pretty similar really to how WordPress allows you to build. It is a pretty simple and effortless builder which works particularly well if you’re all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages employs a free for all, free-form construction interface. Now you don’t need to obey a template and instead you can drag and drop your elements anywhere on the page.
This permits you more freedom to have the plan you desire. Instapages will offer hints on how to correctly align your components needless to say — they won’t only leave you be with no help — but you are free to ignore the suggestions and do anything you want.
We won’t say one is better than other since, in the end daily, it actually boils down to your own taste and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really useful as components you’ll need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are a number of attributes in the cheapest plan of Instapages you’ll find only on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages with this one. That is not to mention Instapages is a lousy choice. If you’d like a more well-intentioned editor, regularly collaborate with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers various tools that are on par with Instapages, a fantastic editor and offers that are unique for this such as Leadboxes (which allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the previous section, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the goal of assisting advertisers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even can help you track relevant data and parameters to your analytics — a step above what Google Analytics may provide, enabling you to correct if needed.
Both tools are rather simple to use. Leadpages has two editors for you to utilize, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners won’t have much of a problem picking up how to use the editors after a few attempts. At the end of the day, these programs are even when it comes to how easy it is to use their editors.
But if we are judging on the quality of the editor, then we’d need to give it to Unbounce. Leadpages offers two types of editors to cater to two different sorts of people that want to make use of their solutions. Unbounce caters to everybody with only one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages vs Builderall
Concerning the all critical templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They are pretty good actually, and designed and optimized to be the most successful they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month as compared to Unbounce’s $79 per month when they are both billed yearly. That’s a significant monthly difference that may stack-up if used for the long run.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and bigger businesses. Even the price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, more affordable and offers you all the high-end tools you will have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
First, the basics! If Leadpages helps you create Landing Pages that can help you welcome visitors and numerical their clicks into a opt-in and other items, ClickFunnels permits you create Sales Funnels — a series of pages that direct the visitor towards your objective.
Both can assist you and your business grow.
So now that that the difference has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different sort of experience for your client.
That’s not taking a knock Leadpages and the simple beauty and effectivity it gives. If landing pages are your only needs, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels should you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody in your staff that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you are on budget but need to find the job done without sacrificing quality or having to know one thing about code, then Leadpages is perfect for you . If your company only really wants a one-step landing page, then why complicate your life.
Keeping it easy sometimes could be the most powerful move you could create.
Who Takes the Lead? Leadpages vs Builderall
So what’s the last score?
They all have different niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Instapage is for all those who want to make landing pages together with other people thanks to their excellent collaboration tools.
No matter how you cut it, objectively, thanks to not only its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your company forward, If you are in the thick of it and want to give your pride and joy a boost, if you would like to get a marketing boost that isn’t too complex, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.