In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to create visually pleasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can allow you to produce the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Optinmonster vs Leadpages vs Sumo vs Thrive Leads
Let’s start this out by running a couple of what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You’ve got over 130 templates to fool around with, fantastic integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a full site should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a great deal of integrations, analytics created simple, split testing and collaboration tools that are especially useful if you’re working as a team. Optinmonster vs Leadpages vs Sumo vs Thrive Leads
Concerning templates, the crystal clear winner in terms of the sheer quantity and number is Instapages. They simply have so much more to pick from. Yes, there are far more free templates with Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you build your page. It is pretty similar actually to how WordPress lets you build. It’s a pretty straightforward and easy builder that works especially well if you are all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid system, Instapages employs a free for all, free-form construction interface. Now you don’t need to obey a template and instead you can drag and drop your own components anywhere on the page.
This allows you freedom to get the plan you desire. Instapages will offer hints on how to properly align your components needless to say — they won’t just leave you be with no guide — but you are free to ignore the hints and do whatever you want.
We won’t say one is far better than other because, in the end daily, it actually boils down to your own taste and type of building. Do you want a guided experience that makes building much simpler and easier, or do you desire the capability to do whatever you want to as you produce?
It’s on you.
One aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as components you will need when building your landing page.
If it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ lowest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that’s simply their lowest priced plans.
Yeah, there are some attributes in the least expensive plan of Instapages you will find only on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages for this particular one. That’s not to mention Instapages is a lousy choice. If you’d like a more free-form editor, work with a team and you also need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
But from the way we’re looking at it, Leadpages just has more worth for the price it provides. It gives various tools that are on par with Instapages, a fantastic editor and offerings which are unique for this such as Leadboxes (which permits you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you want to view and try it for yourself, the two platforms offer you 14-day free trials.
For us though, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, therefore lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was created with the goal of helping advertisers grow their businesses via effective conversion. Flashforward to 2020 and they’ve been doing just that, with their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step over what Google Analytics may offer, enabling you to adjust if necessary.
Both tools are pretty easy to use. Leadpages has two editors that you can use, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few attempts, beginners won’t have much problem picking up how to use the editors. At the end of the day, these tools are even when it comes to how simple it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the victor. Leadpages offers two kinds of editors to appeal to two different sorts of people who wish to make use of their solutions. Unbounce caters to everybody with only one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is worth it. Optinmonster vs Leadpages vs Sumo vs Thrive Leads
Concerning the all important templates, Leadpages has considerably more than Unbounce, but that’s not to say Unbounce’s templates are of a lower quality. They are pretty good really, and optimized and designed to be the most effective that they may be.
For pricing, Leadpages wins with it’s standard offering of $37 a month as compared to Unbounce’s $79 per month if they are both billed yearly. That’s a substantial monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, cheaper and provides you all the high-end tools you’ll need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different platforms with different systems and a shared goal: building your business up.
First, the basics! If Leadpages makes it possible to produce Landing Pages that could help you welcome visitors and numerical their clicks into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a set of pages which direct the visitor towards your goal.
Both can assist you and your company grow.
So now that that the difference was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different kind of experience for the customer.
That is not taking a knock Leadpages and the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels if you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone on your team which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your pick.
If you are on budget but need to find the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you personally. Why complicate your life if your business only needs a one-step landing page?
Keeping it simple sometimes may be the most effective move you could make.
Who Takes the Lead? Optinmonster vs Leadpages vs Sumo vs Thrive Leads
So what is the last score?
All of them have different niches, to be sure.
Unbounce provides you flexibility when it comes to producing your pages, and it is a fantastic pick for experienced online entrepreneurs that also have a prepared budget in hand.
Instapage is for all those who want to make landing pages together with others thanks to their excellent collaboration tools.
But the big winner in terms of simplicity, the power of its editor and it’s fantastic price range, is Leadpages. If you are starting up, and you wish to push your company forward, If you’re in the thick of it and want to give your pride and joy a boost, if you want to acquire a marketing increase that is not too complicated, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.