In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to create visually appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can help you create the landing page that you need to proceed forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages vs Sumo Me
Let’s start this out by running a few what each tool has to bring to the table.
Leadpages is blessed with a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to fool around with, great integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a complete site if you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that’re particularly useful if you’re employed as a team. Leadpages vs Sumo Me
In terms of templates, the crystal clear winner in terms of the sheer quantity and number is Instapages. They just have a lot more to choose from. Yes, you will find far more free templates using Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor since, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to select from, but since Instapages just has so much on its side, it still takes the win.
If it comes to their webpage editor, however, it is an issue of personal preference because they do their jobs really well, but in various ways.
Leadpages utilizes a drag-and-drop editor with a grid-based design that will help you build your page. It is pretty similar actually to how WordPress lets you build. It’s a fairly simple and effortless builder which works especially well if you are all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid system, Instapages uses a free for all, free-form building port. Nowadays you do not need to obey a template and alternatively you can drag and drop your own elements anywhere on the page.
This permits you more freedom to have the design you desire. Instapages will offer suggestions on how to properly align your elements of course — they won’t just leave you with no help — but you are free to ignore the suggestions and do anything you want.
We will not say one is better than other because, at the end the day, it really boils down to your taste and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It’s on you.
One aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as components you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that is just their cheapest plans.
Yeah, there are a number of features in the cheapest plan of Instapages you’ll find only on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
In the end of the day, we are going with Leadpages with this one. That’s not to mention Instapages is a bad option. If you’d like a more free-form editor, regularly collaborate with a team and you also require collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives various tools which are on par with Instapages, a fantastic editor and offerings which are unique for this such as Leadboxes (that permits you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you only want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping advertisers develop their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data to your analytics — a step above what Google Analytics may offer, allowing you to adjust if needed.
Both tools are rather simple to use. Leadpages includes two editors that you can use, the standard as well as the drag-and-drop (though we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few tries, beginners will not have much problem picking up the best way to use the editors. At the end of the day, these tools are equal when it comes to how simple it is to use their editors.
However, if we’re judging on the quality of the editor, we’d have to give it to Unbounce. Leadpages provides two kinds of editors to cater to two distinct kinds of people who want to create use of their solutions. Unbounce caters to everybody with only one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is well worth it. Leadpages vs Sumo Me
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They are pretty good really, and optimized and designed to be the most successful they may be.
For pricing, Leadpages wins with it’s standard offering of $37 a month as compared to Unbounce’s $79 per month if they’re both billed annually. That is a significant monthly difference that can stack-up if utilized for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the price point reveals as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, cheaper and offers you all of the high-end tools you will have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages with ClickFunnels — that is not inherently 1 to 2 1 match-up since , they do help you advertise your business, but they do it in different ways.
Let’s examine the basics first, yeah? If Leadpages helps you create Landing Pages which can help you welcome visitors and numerical their clicks right into a opt-in and other items, ClickFunnels allows you create Sales Funnels — a set of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different sort of experience for your customer.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels should you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody on your staff which can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your pick.
If you are on budget but will need to get the job done without sacrificing quality or having to understand a single thing about code, then Leadpages is right here for you . If your company only really needs a one-step landing page, why complicate your life.
Keeping it easy occasionally may be the most effective move you could create.
Who Takes the Lead? Leadpages vs Sumo Me
So what is the last score?
They all have different niches, to be sure.
Unbounce provides you flexibility when it comes to creating your pages, and is a good pick for experienced online marketers who additionally have a ready budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who wish to make landing pages jointly with other team members.
But overall, the big winner in terms of simplicity, the energy of its editor and it has fantastic price range, is Leadpages. If you’re starting up, and you wish to push your business forward, If you are in the thick of it and want to give your pride and joy a boost, if you would like to acquire a marketing increase that isn’t too complicated, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.