In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is permitted to create visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can help you create the landing page that you want to proceed forward? Is it possible for Leadpages to still rise and be victorious?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs Instapages
Let’s start this out by running down a few what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to play around with, great integrations along with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a complete site if you require it to.
Instapages has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that are especially helpful when you’re working as a team. Leadpages vs Instapages
Concerning templates, the clear winner in terms of the sheer number and quantity is Instapages. They simply have a lot more to pick from. Yes, there are far more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, the two Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
If it comes to their page editor, however, it’s an issue of personal preference because they both do their jobs really well, but in various ways.
Leadpages utilizes a drag-and-drop editor using a grid-based design to help you build your page. It’s pretty similar actually to how WordPress lets you build. It’s a pretty simple and easy builder which works particularly well if you’re all about finding the right spacing and getting things perfectly organized.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages employs a free for all, free-form construction interface. Nowadays you do not have to follow a template and alternatively you can drag and drop your elements anywhere on the page.
This permits you freedom to get the design you desire. Instapages will offer hints on how to properly align your components needless to say — they won’t only leave you be with no guide — but you’re free to ignore the hints and do whatever you want.
We won’t say one is better than other because, at the end the day, it really boils down to your taste and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
One facet wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really helpful as elements you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that is just their lowest priced offer.
Yeah, there are a number of features in the cheapest plan of Instapages you’ll find only on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
At the end of the day, we are going with Leadpages with this one. That’s not to mention Instapages is a lousy choice. If you’d like a more free-form editor, work with a team and you need collaboration tools and do not mind the steep cost, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers a plethora of tools that are on par with Instapages, a fantastic editor and offerings which are unique for this such as Leadboxes (that permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, if you just wish to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous segment, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the objective of assisting marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step above what Google Analytics can offer, enabling you to adjust if needed.
Both tools are rather simple to use. Leadpages includes two editors that you can utilize, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it is really simple to use, with its myriad of templates.
Beginners will not have much of a problem picking up the best way to use the editors after a few tries.All in all, they are both pretty simple tools to learn and use, therefore it’s a tie in that region.
When simply discussing the about the quality of the editor, then Unbounce is the victor. Leadpages provides two types of editors to appeal to two different kinds of men and women that wish to create use of their services. Unbounce caters to everyone with just one. Yes it might not be as straightforward as Leadpage’s, but the excess effort is well worth it. Leadpages vs Instapages
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins with it’s normal offering of $37 per month when compared with Unbounce’s $79 per month when they’re both billed yearly. That is a significant monthly difference that can stack-up if used for the future.
At the end of the day, Unbounce, using its pricing and advanced features is more catered to marketing agencies and larger companies. The price point reveals just as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, more affordable and offers you all of the luxury tools you will need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages helps you create Landing Pages that could help you welcome visitors and covert their clicks into an opt-in and other items, ClickFunnels permits you produce Sales Funnels — a set of pages which direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But then it’s clear as to why this is — it is not anywhere near as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different kind of experience for the client.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
At the end of the day we say choose ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your staff that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you are on budget but need to get the job done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
Keeping it easy occasionally may be the most effective move you could create.
Who Takes the Lead? Leadpages vs Instapages
So what is the last score?
They all have various markets, to be sure.
Unbounce gives you flexibility when it comes to producing your pages, and is a good pick for experienced online entrepreneurs that additionally have a prepared budget in hand.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who wish to make landing pages together with others.
But overall, the big winner concerning simplicity, the energy of its editor and it’s fantastic price range, is Leadpages. If you’re starting up, and you wish to push your business forward, If you are already in the thick of it and wish to give your pride and pleasure a boost, if you would like to acquire a marketing boost that is not too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.