In a world that knows the importance of landing pages to successful companies, we have created tools which make it so you no longer need to collaborate with designers to make them happen.
Now, the everyday marketer or business person is empowered to create aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will help you create the landing page that you need to proceed forward? Is it possible for Leadpages to still rise and be victorious?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Optimizepress vs Leadpages Squeeze Page
Let us start this out by running down a few what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to play around with, great integrations along with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to produce a full website if you need it to.
Instapages has a unique grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that are particularly helpful when you’re employed as a team. Optimizepress vs Leadpages Squeeze Page
Concerning templates, the crystal clear winner concerning the sheer number and quantity is Instapages. They just have a lot more to pick from. Yes, there are far more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the win.
When it comes to their page editor though, it’s an issue of personal preference because they do their jobs really well, but also in different ways.
Leadpages uses a drag-and-drop editor with a grid-based design to assist you build your page. It’s pretty similar actually to how WordPress allows you to build. It is a pretty simple and easy builder that works especially well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages employs a free for all, free-form construction interface. Nowadays you don’t have to follow a template and instead it’s possible to drag and drop your components anywhere on the page.
This permits you freedom to get the design you want. Instapages will offer suggestions on how to properly align your components of course — they won’t only leave you with no guide — but you are free to ignore the suggestions and do anything you desire.
We won’t say one is better than other because, in the end daily, it actually boils down to your taste and style of building. Do you want a guided experience that makes building even simpler and easier, or would you want the capability to do whatever you want to as you create?
It is on you.
One facet wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as elements you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that is just their lowest priced plans.
Yeah, there are some features in the least expensive plan of Instapages you will find only on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we are going with Leadpages with this particular one. That’s not to mention Instapages is a bad option. If you want a more well-intentioned editor, regularly collaborate with a team and you also need collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from the way we’re considering it, Leadpages just has more worth to the price it offers. It offers a plethora of tools which are on par with Instapages, a fantastic editor and offers which are unique for this like Leadboxes (that allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you only want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous segment, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of assisting marketers grow their businesses via effective conversion. Flashforward to 2020 and they have been doing exactly that, with their number one tool being their systematic landing page builder and editor.
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data to your analytics — a step above what Google Analytics can offer, allowing you to correct if necessary.
Both tools are pretty easy to use. Leadpages includes two editors for you to use, the standard as well as the drag-and-drop (though we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of tries, beginners will not have much problem picking up the best way to use the editors. At the end of the day, these tools are equal when it comes to how simple it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two kinds of editors to cater to two different sorts of people that want to make use of their services. Unbounce caters to everyone with just one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is well worth it. Optimizepress vs Leadpages Squeeze Page
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins it’s normal offering of $37 a month as compared to Unbounce’s $79 per month if they are both billed annually. That’s a significant monthly difference that can stack-up if used for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and larger businesses. Even the cost point shows just as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, more affordable and provides you all of the high-end tools you will have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which is not essentially 1 to 1 match-up since , they do help you advertise your organization, however they do it in varying ways.
First, the Fundamentals! If Leadpages helps you produce Landing Pages which could help you welcome visitors and covert their clicks into a opt-in and other items, ClickFunnels allows you create Sales Funnels — a set of pages that lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference has been established, how do they fare? Well, if you are judging in terms of ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but will offer a different kind of experience for your customer.
That is not taking a knock Leadpages along with the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels should you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your team which can). If you’d like your marketing strategy to be in a single, if you require it to stream and move like an orchestra that reacts to a another, this is the right option.
If you’re on budget but need to get the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . If your business only really needs a one-step landing page, why complicate your life.
Keeping it easy sometimes may be the most effective move you could make.
Who Takes the Lead? Optimizepress vs Leadpages Squeeze Page
So what is the final score?
They all have different niches, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who want to create landing pages together with others.
But overall, the big winner in terms of simplicity, the energy of its own editor and it’s fantastic budget, is Leadpages. If you are starting up, and you want to push your company forward, If you are already in the thick of it and want to give your pride and joy a boost, if you would like to acquire a marketing increase that is not too complex, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.