In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make visually appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can allow you to create the landing page you want to move forward? Is it possible for Leadpages to still ascend and be victorious?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs Samcart
Let’s start this out by running a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor that makes constructing landing pages a breeze. You’ve got over 130 templates to play around with, great integrations along with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the capacity to produce a full site should you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that are especially useful if you’re working as a team. Leadpages vs Samcart
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They just have a lot more to pick from. Yes, there are far more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the win.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based layout that will assist you build your page. It is pretty similar really to how WordPress allows you to build. It is a pretty simple and easy builder which works particularly well if you are all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Instead of a grid system, Instapages employs a free for all, free-form construction port. Now you do not need to obey a template and alternatively it’s possible to drag and drop your elements anywhere on the page.
This permits you more freedom to get the plan you want. Instapages will offer hints on how to properly align your components needless to say — they will not only leave you be with no help — but you’re free to ignore the suggestions and do anything you desire.
We will not say one is far better than other since, in the end daily, it actually boils down to your preference and style of building. Do you want a guided experience that makes building even simpler and easier, or would you desire the capability to do anything you want to as you produce?
It is on you.
One facet wherein there is a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really useful as elements you’ll need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that is simply their lowest priced plans.
Yeah, there are some features in the least expensive plan of Instapages you will find just on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
In the end of the afternoon, we’re going with Leadpages with this one. That is not to say Instapages is a bad choice. If you’d like a more free-form editor, regularly collaborate with a team and you require collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
But from how we are looking at it, Leadpages only has more value for the price it provides. It offers a plethora of tools which are on par with Instapages, a fantastic editor and offers that are unique to it like Leadboxes (that permits you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to see and try it for yourself, both programs offer 14-day free trials.
For us however, in the event that you just wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last section, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you track relevant parameters and data for your analytics — a step above what Google Analytics may provide, enabling you to correct if necessary.
Both tools are rather simple to use. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much of a problem picking up how to use the editors after a couple of attempts. At the end of the day, these tools are equal when it comes to how simple it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages offers two types of editors to appeal to two different kinds of people that want to make use of their services. Unbounce caters to everybody with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Leadpages vs Samcart
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 per month if they are both billed annually. That’s a significant monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and advanced features is more catered to advertising agencies and larger companies. Even the cost point shows just as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, more affordable and provides you all the luxury tools you will have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
Let’s examine the basics first, yeah? If Leadpages makes it possible to create Landing Pages which can help you welcome visitors and covert their clicks right into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages that lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference was established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then it’s clear as to why that is — it’s not nearly as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but will offer a different sort of experience for your client.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say go for ClickFunnels should you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody in your team which can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you’re on budget but need to get the work done without sacrificing quality or having to know one thing about code, Leadpages is right here for you . If your company only really wants a one-step landing page, why complicate your life.
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Samcart
So what’s the last score?
All of them have different niches, to be sure.
Unbounce provides you flexibility when it comes to producing your webpages, and it is a good choice for experienced online marketers who also have a prepared budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to make landing pages together with others.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your company forward, If you are in the thick of it and wish to present your pride and joy a increase, if you want to get a marketing boost that isn’t too complicated, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.