In a world that understands the importance of landing pages to successful companies, we’ve created tools that make it so that you no longer need to collaborate with designers to create them happen.
Now, the regular marketer or business person is empowered to create visually appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will allow you to produce the landing page you want to proceed forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Instapage vs Leadpages vs Unbounce vs Clickfunnels
Let us start this out by running down a few what each tool has to bring to the table.
Leadpages is blessed with a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to play around with, great integrations along with your favorites, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a full website should you require it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are especially helpful when you’re employed as a team. Instapage vs Leadpages vs Unbounce vs Clickfunnels
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They simply have so much more to choose from. Yes, you will find far more free templates using Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, both Leadpages and Instapages have fantastic templates to provide you, undoubtedly, but because of sheer numbers, Instapages wins this round.
When it comes to their page editor though, it is a matter of personal preference because they do their jobs really well, but also in different ways.
Leadpages uses a drag-and-drop editor using a grid-based layout that will help you construct your page. It’s pretty similar actually to how WordPress lets you build. It’s a fairly simple and effortless builder that works especially well if you are all about finding the right spacing and getting things perfectly aligned.
On the flip side, Leadpages utilizes an extremely structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages employs a free for all, free-form construction interface. Nowadays you don’t have to follow a template and instead you can drag and drop your elements anywhere on the page.
This permits you more freedom to get the design you want. Instapages will offer suggestions on how to properly align your components needless to say — they will not just leave you with no help — but you are free to ignore the suggestions and do whatever you want.
We won’t say one is better than other since, in the end the day, it actually boils down to your own preference and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really helpful as elements you will need when building your landing page.
If it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s simply their cheapest plans.
Yeah, there are a number of features in the cheapest plan of Instapages you will find just on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the afternoon, we’re going with Leadpages for this particular one. That’s not to say Instapages is a bad choice. If you want a more well-intentioned editor, work with a team and you need collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers various tools that are on par with Instapages, a great editor and offers that are unique to it such as Leadboxes (that permits you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, in the event that you only want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping marketers grow their businesses via successful conversion. Flashforward to 2020 and they’ve been doing just that, using their number one instrument being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data to your analytics — a step over what Google Analytics may provide, enabling you to correct if needed.
Both tools are rather simple to use. Leadpages includes two editors that you can utilize, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it is really easy to use, together with its army of templates.
Beginners will not have much problem picking up the best way to use the editors after a few attempts. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
However, if we are judging on the caliber of the editor, we would need to give it to Unbounce. Leadpages offers two types of editors to cater to two different kinds of people that want to create use of their solutions. Unbounce caters to everyone with only one. Yes it may not be as simple as Leadpage’s, but the extra effort is well worth it. Instapage vs Leadpages vs Unbounce vs Clickfunnels
Concerning the all critical templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They are pretty good really, and optimized and designed to be the most effective that they can be.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 a month when they are both billed annually. That is a substantial monthly difference that can stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the cost point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s easy to use, more affordable and offers you all the high-end tools you’ll have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different platforms with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages helps you create Landing Pages which could help you welcome visitors and numerical their clicks right into an opt-in and other items, ClickFunnels permits you create Sales Funnels — a series of pages which direct the visitor towards your objective.
Both can assist you and your business grow.
So that the gap was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it is not nearly as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different kind of experience for the customer.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your staff which can). If you’d like your promotion solution to be all in a single, if you need it to stream and move to be an orchestra that responds to a another, this is the right choice.
If you’re on budget but will need to find the work done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you . Why complicate your life if your business only really needs a one-step landing page?
Keeping it easy sometimes could be the most effective move you could create.
Who Takes the Lead? Instapage vs Leadpages vs Unbounce vs Clickfunnels
So what is the final score?
They all have different markets, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for those who want to create landing pages together with other team members.
No matter how you look at it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re beginning, and you wish to push your business forward, If you’re already in the thick of it and want to give your pride and joy a boost, if you would like to acquire a marketing increase that isn’t too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.