In a world that understands the importance of landing pages to marketing and successful businesses, we have created tools that make it so that you no longer have to collaborate with designers to make them happen.
Now, the everyday marketer or business person is empowered to create aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to resources such as Instapage, Unbounce and, of course, Leadpages.
Which of these tools can help you create the landing page you will need to move forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages VS Instapage Convertri Vs Leadpages
Let’s start this out by running down a few of what each tool has to bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to play around with, terrific integrations with your favorite marketing solutions, payment gateways, CRMs as well as detailed analytics, hosted landing pages and even the ability to create a complete site if you need it to.
Instapage has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use, with even more accessible via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that’s particularly useful if you’re working as a team.
In terms of templates, the clear winning concerning the sheer quantity and number is Instapage. They simply have a lot more to choose from. Yes, there are more free templates with Leadpages’ Standard Editor, but most will, and ought to, defer to the drag and drop editor because, well, it is easier.
In terms of the quality of the designs however, both Leadpages and Instapage have great templates to offer you, undoubtedly, but again, due to sheer numbers, Instapgages wins this round.
When it comes to their page editor though, it is a matter of personal preference since they both do their jobs really well, but in differing ways.
Leadpages uses a drag-and-drop editor using a grid-based design to help you build your page. It is pretty similar actually to how WordPress lets you build. It’s a pretty straightforward and easy builder that works particularly well if you are all about finding the ideal spacing and getting things perfectly aligned.
On the other, if Leadpages uses a very structured editor, Instapage goes the opposite direction. Instead of a grid system, Instapage employs a free for all, free-form building interface. Now you don’t have to stick to a template and instead you can drag and drop your elements anywhere on the page.
This enables you more freedom to achieve the design you want. Instapage will offer suggestions about how to correctly align your elements of course — they won’t just leave you be with no help — but you’re free to ignore the suggestions and do whatever you want.
We will not say one is far better than other because, at the end the day, it really boils down to your preference and style of building. Would you like a guided experience that makes building even simpler and easier, or would you like the ability to do whatever you want to as you create?
It is on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really useful as elements you’ll need when building your landing page.
When it comes to price, Leadpages kind of wins , with Instapage coming off as the more expensive choice. If billed annually, Leadpages’ cheapest plan comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are a number of features in the least expensive plan of Instapage you will find only on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the day, we’re going with Leadpages for this one. That’s not to say however that Instapage is a terrible choice. If you want a more free-form editor, work with a team and you need collaboration tools and don’t mind the steep price, then by all means, Instapage could be the one for you.
But from the way we are looking at it, Leadpages just has more value for the price it offers. It features a plethora of tools which are on par with Instapage, a fantastic editor and offerings that are unique to it such as Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to see and try it for yourself, both platforms offer 14-day free trials.
For us though, in case you just want to take our word for it, then go for Leadpages.
Leadpages VS Unbounce Convertri Vs Leadpages
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous section, so lets first focus on Unbounce.
Launched in 2009, Unbounce was created with the objective of helping marketers grow their businesses via effective conversion. Flash forward to today and they have been doing just that, with their number one tool being their systematic landing page builder and editor.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even makes it possible to track relevant data and parameters for your analytics — a step above what Google Analytics can provide, allowing you to adjust if needed.
Both tools are pretty easy to use. Leadpages has two editors for you to use, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s really easy to use, with its army of templates.
Beginners won’t have much of a problem picking up how to use the editors after a few tries. All in all, they’re both pretty easy tools to learn and use, so it’s a tie in that area.
However, if we’re judging on the quality of the editor, we’d need to give it to Unbounce. Leadpages offers two kinds of editors to cater to two distinct kinds of people who wish to use their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it.
In terms of the all-important templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They’re pretty good actually, and designed and optimized to be the most effective that they can be.
For pricing, Leadpages wins with its standard offering of $37 a month in comparison with Unbounce’s $79 a month if they are both billed annually. That’s a significant monthly difference that can stack-up if used for the foreseeable future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and larger businesses. Even the cost point shows as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the best way to go.
It’s easy to use, cheaper and offers you all the high-end tools you’ll need to grow and get ahead.
Bonus Round: Leadpages VS ClickFunnels Convertri Vs Leadpages
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which isn’t inherently a 1 is to 1 match-up since, yes, they do allow you to advertise your business, but they do it in various ways.
First, the Fundamentals! If Leadpages helps you create Landing Pages that can help you welcome visitors and convert their clicks into an opt-in and other things, ClickFunnels allows you to create Sales Funnels — a series of pages which direct the visitor towards your goal.
Both can help you and your business grow.
So now that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages takes the lead and wins by a mile. But then it’s clear as to why that is — it’s not nearly as rich and intricate as ClickFunnels.
Even from what they do, Landing Pages VS Funnels, it is possible to tell one requires more steps and effort, yes, but will reward you with a different type of experience for your client.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you really need are landing pages, why go look further?
At the end of the day, we say go for ClickFunnels if you require powerful and productive funnels with no fuss and hassle of having to come in with knowledge of HTML (or need to have someone on your staff that can). If you would like your marketing solution to be all in one, if you require it to flow and move like an orchestra that responds to one another, this is the ideal choice.
If you are on a budget but want to get the job done without sacrificing quality or having to know a single thing about code, Leadpages is right here for you. If your company only really needs a one-step landing page, why complicate your life.
Keeping it simple occasionally could be the most effective move you could make.
Convertri Vs Leadpages
Who Takes the Lead? Convertri Vs Leadpages
The other competitors, They all have different markets, to be sure.
Unbounce gives you flexibility when it comes to creating your pages, and is a great pick for experienced online marketers who also have a ready budget in hand.
Instapage is for those who wish to make landing pages together with others thanks to their great collaboration tools.
But the big winner in terms of simplicity, the power of its editor and it’s fantastic budget, is Leadpages. If you are starting up, and you need to push your business forward, If you are in the thick of it and want to give your pride and joy a boost, if you would like to get a marketing boost that isn’t too complex, then this is it.
This is the answer. Convertri Vs Leadpages
Leadpages will lead you to where you will need to go.
You just need to let it.