In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is empowered to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will help you produce the landing page you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages Plugin for WordPress
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor that makes constructing landing pages a breeze. You have over 130 templates to play around with, fantastic integrations along with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a complete site should you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that are particularly helpful when you’re working as a team. Leadpages Plugin for WordPress
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They simply have a lot more to pick from. Yes, there are far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, both Leadpages and Instapages have great templates to offer you, without a doubt, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages uses a drag-and-drop editor using a grid-based layout to help you construct your page. It is pretty similar really to how WordPress allows you to build. It’s a fairly straightforward and effortless builder which works particularly well if you’re all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid , Instapages uses a free for all, free-form building port. Now you don’t need to obey a template and alternatively it’s possible to drag and drop your own elements anywhere on the page.
This allows you more freedom to get the plan you desire. Instapages will offer hints about how to properly align your elements needless to say — they will not just leave you be with no help — but you’re free to ignore the suggestions and do whatever you want.
We will not say one is better than other since, at the end daily, it really boils down to your own taste and type of building. Would you like a guided experience which makes building much simpler and easier, or would you want the capability to do whatever you want to as you produce?
It’s on you.
1 facet wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be quite useful as components you will need when building your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that’s just their cheapest offer.
Yeah, there are some attributes in the cheapest plan of Instapages you’ll find just on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That’s not to mention Instapages is a lousy choice. If you want a more free-form editor, regularly collaborate with a team and you also require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It gives a plethora of tools which are on par with Instapages, a great editor and offerings which are unique for this like Leadboxes (which permits you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you would like to view and try it for yourself, both platforms offer 14-day free trials.
For us though, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last segment, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of assisting advertisers develop their businesses via effective conversion. Flashforward to 2020 and they have been doing just that, using their number one instrument being their systematic landing page builder and editor.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you track relevant parameters and data for your analytics — a step above what Google Analytics can offer, enabling you to correct if necessary.
You really won’t have any problems using either or. Leadpages includes two editors for you to utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. The latter also utilizes a drag and drop interface, and it is quite easy to use, together with its myriad of templates.
After just a couple of tries, beginners won’t have much of a problem picking up how to use the editors.Overall, they’re both pretty easy tools to learn and use, therefore it’s a tie in that region.
When simply discussing the about the quality of the editor, then Unbounce is the winner. Leadpages provides two types of editors to cater to two different kinds of men and women who want to make use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Leadpages Plugin for WordPress
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that is not to mention Unbounce’s templates are of a low quality. They’re pretty good really, and optimized and designed to be the most effective that they can be.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 per month when they’re both billed yearly. That’s a significant monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the cost point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, more affordable and provides you all of the high-end tools you will have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
First, the basics! If Leadpages helps you create Landing Pages that can help you welcome visitors and covert their clicks into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a series of pages which lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the gap was established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different kind of experience for your client.
That is not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
So In conclusion we say go for ClickFunnels should you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have someone on your staff that can). If you’d like your promotion solution to be in a single, if you require it to stream and move like an orchestra that responds to a yet, this is the right option.
If you are on budget but will need to get the work done without sacrificing quality or having to know a single thing about code, then Leadpages is right here for you personally. If your company only really wants a one-step landing page, why complicate your life.
Sometimes , all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages Plugin for WordPress
So what is the final score?
They all have different niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who wish to create landing pages jointly with their team.
But overall, the big winner in terms of simplicity, the energy of its own editor and it has fantastic budget, is Leadpages. If you’re beginning, and you want to push your company forward, If you are in the thick of it and want to give your pride and joy a boost, if you would like to acquire a marketing boost that isn’t too complex, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.