In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is permitted to create aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools will allow you to create the landing page you need to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Optimizepress vs Leadpages 2020
Let’s start this out by running a few what each tool must bring to the table.
Leadpages has that fantastic drag and drop editor which makes constructing landing pages a breeze. You’ve got over 130 templates to play around with, great integrations along with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a full site if you require it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that’re especially useful if you’re employed as a team. Optimizepress vs Leadpages 2020
Concerning templates, the crystal clear winner in terms of the sheer quantity and number is Instapages. They simply have so much more to choose from. Yes, there are more free templates using Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, both Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
When it comes to their webpage editor, however, it is a matter of personal preference since they both do their jobs really well, but in various ways.
Leadpages utilizes a drag-and-drop editor using a grid-based layout to assist you build your page. It is pretty similar really to how WordPress allows you to build. It’s a fairly simple and easy builder that works particularly well if you are all about finding the proper spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages embraces chaos. Instead of a grid system, Instapages employs a free for all, free-form construction interface. Now you don’t have to follow a template and instead it’s possible to drag and drop your own elements anywhere on the page.
This allows you more freedom to get the plan you want. Instapages will offer hints about how to correctly align your components of course — they will not just leave you with no guide — but you are free to ignore the suggestions and do anything you want.
We won’t say one is better than other since, in the end the day, it actually boils down to your own taste and type of building. Would you like a guided experience that makes building even simpler and easier, or would you want the ability to do anything you need to as you produce?
It is on you.
1 aspect wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really useful as elements you’ll need when building your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are some features in the least expensive plan of Instapages you will find just on another plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy option. If you want a more free-form editor, regularly collaborate with a team and you also need collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from the way we are looking at it, Leadpages just has more value to the price it provides. It gives a plethora of tools which are on par with Instapages, a great editor and offerings that are unique to it like Leadboxes (which permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you just want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous section, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of helping marketers grow their businesses via effective conversion. Flashforward to 2020 and they have been doing just that, using their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you track relevant parameters and data for your analytics — a step over what Google Analytics may provide, enabling you to correct if necessary.
Both tools are rather simple to use. Leadpages includes two editors that you can use, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce includes one. The latter also utilizes a drag and drop interface, and it is really easy to use, with its myriad of templates.
Beginners won’t have much of a problem picking up how to use the editors after a couple of attempts. At the end of the day, these programs are equal when it comes to how easy it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the victor. Leadpages offers two types of editors to appeal to two distinct kinds of people who wish to make use of their solutions. Unbounce caters to everyone with only one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is well worth it. Optimizepress vs Leadpages 2020
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s standard offering of $37 per month as compared to Unbounce’s $79 a month if they’re both billed yearly. That is a substantial monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, more affordable and offers you all the luxury tools you’ll need to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages helps you produce Landing Pages that can enable you to welcome visitors and numerical their clicks into an opt-in and other things, ClickFunnels allows you produce Sales Funnels — a series of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why that is — it’s not nearly as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different sort of experience for your customer.
That’s not taking a knock Leadpages and the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say choose ClickFunnels should you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your staff which can). If you’d like your marketing strategy to be all in a single, if you require it to stream and move like an orchestra that reacts to a another, this is the ideal choice.
If you are on budget but need to find the work done without sacrificing quality or having to know one thing about code, then Leadpages is perfect for you personally. If your business only really wants a one-step landing page, then why complicate your life.
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Optimizepress vs Leadpages 2020
So what’s the final score?
All of them have various markets, to be certain.
Unbounce provides you flexibility when it comes to creating your webpages, and it is a good choice for experienced online entrepreneurs that also have a prepared budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to create landing pages together with their team.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are beginning, and you want to push your business forward, If you are in the thick of it and wish to present your pride and pleasure a boost, if you would like to acquire a marketing increase that is not too complicated, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.