In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to create aesthetically appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can allow you to produce the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Optimize Press
Let’s start this out by running a few what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You have over 130 templates to play around with, fantastic integrations along with your own favorite, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a full website if you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a great deal of integrations, analytics made easy, split testing and collaboration tools that’re particularly helpful when you’re working as a team. Leadpages vs Optimize Press
Concerning templates, the crystal clear winner concerning the sheer quantity and number is Instapages. They simply have so much more to pick from. Yes, there are more free templates using Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
If it comes to their webpage editor though, it is an issue of personal preference since they do their jobs really well, but in different ways.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you construct your page. It is pretty similar really to how WordPress lets you build. It’s a fairly straightforward and effortless builder which works especially well if you’re all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages employs a free for all, free-form construction interface. Now you do not need to follow a template and alternatively you can drag and drop your components anywhere on the page.
This allows you freedom to have the plan you desire. Instapages will offer suggestions on how to properly align your components needless to say — they will not just leave you be with no help — but you are free to ignore the suggestions and do anything you desire.
We will not say one is better than other since, at the end the day, it really boils down to your own preference and type of building. Would you like a guided experience which makes building much simpler and easier, or do you want the ability to do whatever you want to as you create?
It’s on you.
One aspect wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as elements you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that’s simply their lowest priced plans.
Yeah, there are a number of features in the least expensive plan of Instapages you’ll find just on another plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we are going with Leadpages with this one. That’s not to mention Instapages is a bad choice. If you’d like a more free-form editor, regularly collaborate with a team and you require collaboration tools and do not mind the steep cost, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives various tools which are on par with Instapages, a great editor and offers which are unique for this like Leadboxes (which permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to view and try it on your own, both platforms offer 14-day free trials.
For us though, if you just wish to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, therefore lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping marketers grow their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters to your analytics — a step over what Google Analytics may offer, allowing you to correct if needed.
You really won’t have any trouble using either or. Leadpages includes two editors that you can utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners won’t have much problem picking up how to use the editors after a few tries.All in all, they’re both pretty easy tools to understand and use, so it is a tie in that area.
When simply discussing the about the quality of the editor, then Unbounce is the winner. Leadpages offers two types of editors to appeal to two different sorts of people who wish to make use of their services. Unbounce caters to everyone with just one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is worth it. Leadpages vs Optimize Press
Concerning the all important templates, Leadpages has considerably more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They are pretty good actually, and designed and optimized to be the most effective that they may be.
For pricing, Leadpages wins with it’s normal offering of $37 per month as compared to Unbounce’s $79 a month if they are both billed yearly. That is a significant monthly difference that may stack-up if utilized for the long run.
At the end of the day, Unbounce, with its pricing and advanced features is more catered to marketing agencies and bigger businesses. The cost point shows just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, cheaper and offers you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — that is not inherently 1 to 1 match-up since , they do allow you to market your business, however they do it in different ways.
Let’s examine the basics first, yeah? If Leadpages makes it possible to create Landing Pages that could enable you to welcome visitors and covert their clicks into a opt-in and other items, ClickFunnels permits you create Sales Funnels — a series of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the difference has been established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it is not anywhere near as rich and intricate as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but will offer a different sort of experience for your customer.
That’s not taking a knock on Leadpages along with the simple beauty and effectivity it gives. If all you need are landing pages, why look further?
So In conclusion we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your team that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you are on budget but will need to get the work done without sacrificing quality or having to understand one thing about code, Leadpages is perfect for you personally. Why complicate your life if your business only really needs a one-step landing page?
Keeping it easy occasionally may be the most powerful move you could create.
Who Takes the Lead? Leadpages vs Optimize Press
So what is the last score?
All of them have various niches, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to create landing pages together with other team members.
But overall, the big winner in terms of simplicity, the power of its own editor and it’s fantastic price range, is Leadpages. If you are beginning, and you want to push your company forward, If you’re already in the thick of it and wish to give your pride and joy a increase, if you would like to acquire a marketing increase that is not too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.