In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to make visually appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can allow you to create the landing page you need to proceed forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages or Mailchimp
Let’s start this out by running a few what each tool must bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You’ve got over 130 templates to play around with, fantastic integrations with your own favorite, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to create a complete site should you need it to.
Instapages includes a unique grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a great deal of integrations, analytics made simple, split testing and collaboration tools that are particularly helpful when you’re working as a team. Leadpages or Mailchimp
Concerning templates, the clear winner concerning the sheer quantity and number is Instapages. They just have a lot more to pick from. Yes, there are far more free templates using Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor since, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages utilizes a drag-and-drop editor using a grid-based layout to assist you construct your page. It’s pretty similar really to how WordPress lets you build. It’s a pretty straightforward and easy builder that works especially well if you’re all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid system, Instapages uses a free for all, free-form building port. Now you don’t have to follow a template and alternatively you can drag and drop your own components anywhere on the page.
This permits you more freedom to get the design you desire. Instapages will offer hints on how to correctly align your components needless to say — they will not just leave you be with no help — but you’re free to ignore the hints and do anything you desire.
We will not say one is far better than other because, in the end the day, it actually boils down to your own taste and type of building. Do you want a guided experience that makes building even simpler and easier, or would you want the ability to do anything you want to as you create?
It’s on you.
1 aspect wherein there’s a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really helpful as components you’ll need when constructing your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are some features in the least expensive plan of Instapages you’ll find only on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages with this one. That is not to say Instapages is a bad choice. If you want a more free-form editor, work with a team and you need collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from the way we are considering it, Leadpages only has more worth to the price it offers. It offers various tools which are on par with Instapages, a great editor and offerings which are unique to it such as Leadboxes (that allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you want to see and try it on your own, both programs offer 14-day free trials.
For us however, in the event that you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last section, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping advertisers grow their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you track relevant parameters and data for your analytics — a step above what Google Analytics can provide, allowing you to adjust if needed.
Both tools are rather simple to use. Leadpages includes two editors that you can utilize, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. The latter also utilizes a drag and drop interface, and it’s really easy to use, together with its myriad of templates.
Beginners will not have much problem picking up how to use the editors after a few tries.Overall, they’re both pretty easy tools to understand and use, so it’s a tie in that area.
But if we are judging on the quality of the editor, we’d need to give it to Unbounce. Leadpages offers two kinds of editors to appeal to two different sorts of people that wish to create use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Leadpages or Mailchimp
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins with it’s standard offering of $37 a month as compared to Unbounce’s $79 per month when they are both billed yearly. That is a substantial monthly difference that can stack-up if used for the future.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to advertising agencies and larger businesses. The cost point reveals as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, cheaper and provides you all the luxury tools you will have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different tools with different systems and a shared goal: building your business up.
First, the basics! If Leadpages helps you create Landing Pages which can help you welcome visitors and numerical their clicks into an opt-in and other things, ClickFunnels permits you produce Sales Funnels — a series of pages which lead the visitor towards your goal.
Both can help you and your business grow.
So now that that the difference was established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different sort of experience for the customer.
That is not taking a knock Leadpages and the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have somebody on your team which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your pick.
If you’re on budget but will need to find the work done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . If your company only really needs a one-step landing page, why complicate your life.
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages or Mailchimp
So what’s the final score?
They all have various niches, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for those who wish to create landing pages together with their team.
But the big winner in terms of simplicity, the energy of its editor and it has fantastic price range, is Leadpages. If you are beginning, and you want to push your company forward, If you’re already in the thick of it and want to give your pride and joy a increase, if you would like to get a marketing increase that is not too complicated, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.