In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to create visually appeasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can help you produce the landing page you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages vs ClickFunnels Blog
Let us start this out by running down a couple of what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to play around with, great integrations with your own favorite, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a full site should you need it to.
Instapages has a unique grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re particularly helpful when you’re employed as a team. Leadpages vs ClickFunnels Blog
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They simply have a lot more to choose from. Yes, you will find more free templates with Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the win.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor with a grid-based design to assist you construct your page. It’s pretty similar really to how WordPress allows you to build. It is a fairly straightforward and easy builder that works particularly well if you’re all about finding the proper spacing and getting things perfectly organized.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages uses a free for all, free-form construction interface. Now you do not have to obey a template and instead it’s possible to drag and drop your elements anywhere on the page.
This allows you more freedom to have the plan you desire. Instapages provides hints about how to correctly align your components needless to say — they won’t just leave you be with no help — but you are free to ignore the suggestions and do whatever you desire.
We will not say one is far better than other because, at the end the day, it actually boils down to your own taste and type of building. Do you want a guided experience that makes building even simpler and easier, or would you want the ability to do whatever you want to as you produce?
It is on you.
One aspect wherein there is a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite helpful as components you’ll need when building your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that is just their lowest priced plans.
Yeah, there are a number of features in the least expensive plan of Instapages you will find only on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That’s not to say Instapages is a bad choice. If you’d like a more well-intentioned editor, regularly collaborate with a team and you also require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from how we’re considering it, Leadpages only has more value to the price it offers. It gives various tools that are on par with Instapages, a fantastic editor and offerings that are unique to it such as Leadboxes (which allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you would like to see and try it for yourself, the two programs offer 14-day free trials.
For us however, if you just wish to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the goal of assisting advertisers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even can help you track relevant data and parameters to your analytics — a step above what Google Analytics may offer, allowing you to correct if needed.
You really won’t have any problems using either or. Leadpages includes two editors for you to utilize, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up the best way to use the editors after a couple of attempts.Overall, they are both pretty easy tools to learn and use, so it is a tie in that area.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two kinds of editors to cater to two different sorts of people that want to make use of their services. Unbounce caters to everyone with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Leadpages vs ClickFunnels Blog
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins it’s standard offering of $37 per month as compared to Unbounce’s $79 per month if they’re both billed yearly. That’s a substantial monthly difference that may stack-up if utilized for the future.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to marketing agencies and bigger companies. The cost point shows just as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, cheaper and provides you all the high-end tools you’ll have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that isn’t essentially 1 to 1 match-up since yes, they do help you advertise your business, but they do it in varying ways.
First, the basics! If Leadpages makes it possible to produce Landing Pages which can enable you to welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels permits you produce Sales Funnels — a series of pages that direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but can offer a different sort of experience for the client.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
At the end of the day we say choose ClickFunnels should you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone in your staff which can). If you’d like your marketing solution to be in a single, if you need it to stream and move to be an orchestra that reacts to one another, this is the right choice.
If you are on budget but need to get the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you personally. Why complicate your life if your business only needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs ClickFunnels Blog
So what’s the final score?
They all have various niches, to be sure.
Unbounce provides you flexibility when it comes to creating your webpages, and it is a fantastic choice for experienced online entrepreneurs that also have a prepared budget .
Instapage is for all those who wish to create landing pages jointly with other people thanks to their excellent collaboration tools.
But overall, the big winner concerning simplicity, the power of its own editor and it has fantastic price range, is Leadpages. If you are beginning, and you want to push your business forward, If you are already in the thick of it and want to give your pride and pleasure a boost, if you want to get a marketing increase that is not too complicated, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.