In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to create visually appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools will help you create the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs WordPress
Let us start this out by running a few what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to fool around with, fantastic integrations along with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to create a complete website if you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that are especially useful if you’re employed as a team. Leadpages vs WordPress
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They simply have a lot more to choose from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here is you.
Leadpages utilizes a drag-and-drop editor using a grid-based layout that will help you construct your page. It is pretty similar really to how WordPress lets you build. It is a pretty straightforward and effortless builder which works especially well if you’re all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages embraces chaos. Instead of a grid system, Instapages employs a free for all, free-form construction port. Nowadays you do not have to follow a template and alternatively it’s possible to drag and drop your own elements anywhere on the page.
This allows you more freedom to have the design you want. Instapages will offer hints about how to properly align your components of course — they won’t only leave you with no guide — but you are free to ignore the suggestions and do whatever you desire.
We will not say one is better than other since, at the end the day, it actually boils down to your own preference and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
1 aspect wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite helpful as components you will need when building your landing page.
When it comes to price, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 difference on a monthly basis.
And that is just their cheapest plans.
Yeah, there are some attributes in the cheapest plan of Instapages you will find just on the next plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
At the end of the day, we’re going with Leadpages for this one. That is not to mention Instapages is a lousy choice. If you want a more well-intentioned editor, regularly collaborate with a team and you also need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers a plethora of tools that are on par with Instapages, a fantastic editor and offerings which are unique for this like Leadboxes (that allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you would like to see and try it for yourself, both platforms offer you 14-day free trials.
For us though, if you only want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even helps you track relevant parameters and data to your analytics — a step over what Google Analytics can provide, allowing you to adjust if needed.
You really won’t have any trouble using either or. Leadpages has two editors that you can utilize, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it is quite simple to use, with its army of templates.
After just a few tries, beginners will not have much problem picking up the best way to use the editors. At the end of the day, these tools are even when it comes to how easy it is to use their editors.
However, if we are judging on the caliber of the editor, then we would have to give it to Unbounce. Leadpages provides two types of editors to appeal to two distinct kinds of people who wish to create use of their solutions. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages vs WordPress
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that’s not to say Unbounce’s templates are of a lower quality. They’re pretty good actually, and designed and optimized to be the most successful that they can be.
For pricing, Leadpages wins with it’s normal offering of $37 a month as compared to Unbounce’s $79 a month when they are both billed yearly. That is a substantial monthly difference that can stack-up if used for the long run.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to advertising agencies and bigger companies. The cost point shows as much. But for everyone, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, more affordable and provides you all the luxury tools you’ll have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which isn’t essentially 1 to 1 match-up since yes, they do allow you to market your organization, but they do it in different ways.
First, the basics! If Leadpages helps you create Landing Pages that could enable you to welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels permits you produce Sales Funnels — a set of pages that lead the visitor towards your goal.
Both can assist you and your company grow.
So that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different kind of experience for your client.
That is not taking a knock Leadpages along with the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
So In conclusion we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody on your team that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your choice.
If you are on budget but need to get the job done without sacrificing quality or having to understand one thing about code, Leadpages is perfect for you . If your company only really wants a one-step landing page, then why complicate your life.
Keeping it easy sometimes could be the most powerful move you could make.
Who Takes the Lead? Leadpages vs WordPress
So what is the final score?
All of them have various niches, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Instapage is for all those who want to make landing pages together with other people thanks to their excellent collaboration tools.
But the big winner in terms of simplicity, the power of its editor and it has fantastic budget, is Leadpages. If you’re starting up, and you wish to push your business forward, If you are in the thick of it and wish to present your pride and pleasure a boost, if you want to get a marketing increase that isn’t too complex, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.