In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to create aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will help you create the landing page that you want to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Leadpages and Thinkific
Let us start this out by running down a couple of what each tool must bring to the table.
Leadpages has that fantastic drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to play around with, great integrations along with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the ability to create a full site should you require it to.
Instapages has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a great deal of integrations, analytics made simple, split testing and collaboration tools that are particularly useful when you’re working as a team. Leadpages and Thinkific
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have a lot more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, the two Leadpages and Instapages have great templates to provide you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
When it comes to their page editor though, it is a matter of personal preference because they do their jobs really well, but also in various ways.
Leadpages uses a drag-and-drop editor using a grid-based design to assist you build your page. It is pretty similar really to how WordPress allows you to build. It’s a fairly simple and easy builder which works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
On the flip side, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Instead of a grid system, Instapages uses a free for all, free-form construction port. Nowadays you don’t have to obey a template and alternatively it’s possible to drag and drop your own elements anywhere on the page.
This allows you more freedom to get the design you desire. Instapages will offer suggestions on how to properly align your components of course — they will not only leave you be with no help — but you are free to ignore the hints and do anything you desire.
We won’t say one is better than other because, in the end the day, it really boils down to your taste and type of building. Do you want a guided experience that makes building much simpler and easier, or would you desire the capability to do anything you need to as you create?
It is on you.
One aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really helpful as components you will need when building your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed annually, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that’s simply their cheapest offer.
Yeah, there are a number of attributes in the least expensive plan of Instapages you’ll find only on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the afternoon, we are going with Leadpages for this one. That is not to say Instapages is a lousy option. If you’d like a more well-intentioned editor, regularly collaborate with a team and you also require collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers various tools that are on par with Instapages, a great editor and offers that are unique for this such as Leadboxes (which permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you would like to view and try it on your own, both programs offer 14-day free trials.
For us however, if you only want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous section, therefore lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting advertisers grow their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you track relevant data and parameters to your analytics — a step above what Google Analytics may offer, enabling you to correct if necessary.
Both tools are rather simple to use. Leadpages has two editors that you can utilize, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s really simple to use, with its army of templates.
Beginners won’t have much of a problem picking up the best way to use the editors after a few tries. At the end of the day, these tools are even when it comes to how easy it is to use their editors.
But if we are judging on the quality of the editor, then we would have to give it to Unbounce. Leadpages offers two kinds of editors to appeal to two different sorts of people who wish to make use of their services. Unbounce caters to everybody with just one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages and Thinkific
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s standard offering of $37 per month when compared with Unbounce’s $79 a month when they are both billed yearly. That is a significant monthly difference that may stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and larger businesses. Even the cost point shows as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, more affordable and offers you all the high-end tools you will have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages to ClickFunnels — that is not inherently 1 to 2 1 match-up since , they do help you advertise your business, however they do it in varying ways.
First, the basics! If Leadpages makes it possible to create Landing Pages that could help you welcome visitors and covert their clicks right into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a series of pages which direct the visitor towards your goal.
Both can assist you and your company grow.
So now that that the difference has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but will offer a different sort of experience for the client.
That is not taking a knock Leadpages along with the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels if you require powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have somebody in your staff which can). If you want your marketing strategy to be in one, if you need it to stream and move to be an orchestra that reacts to a yet, this is the right option.
If you’re on budget but will need to find the job done without sacrificing quality or having to know one thing about code, then Leadpages is right here for you . If your business only really needs a one-step landing page, why complicate your life.
At times, all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages and Thinkific
So what is the final score?
They all have different niches, to be sure.
Unbounce provides you flexibility when it comes to producing your pages, and it is a good choice for experienced online marketers who also have a ready budget in hand.
Instapage is for all those who want to create landing pages together with others thanks to their excellent collaboration tools.
No matter how you look at it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are beginning, and you want to push your business forward, If you are already in the thick of it and wish to present your pride and joy a boost, if you would like to acquire a marketing boost that isn’t too complicated, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.