In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is empowered to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can help you create the landing page that you want to move forward? Is it possible for Leadpages to still rise and be victorious?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages and Facebook Ads
Let us start this out by running down a couple of what each tool must bring to the table.
Leadpages is blessed with a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to play around with, great integrations along with your favorites, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the capacity to produce a complete website should you require it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re especially useful if you’re employed as a team. Leadpages and Facebook Ads
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They just have a lot more to choose from. Yes, there are far more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
When it comes to their page editor though, it’s a matter of personal preference because they do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor using a grid-based layout that will help you construct your page. It is pretty similar really to how WordPress lets you build. It’s a fairly straightforward and effortless builder that works especially well if you are all about finding the right spacing and getting things perfectly organized.
On the other, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages employs a free for all, free-form building port. Now you don’t have to follow a template and alternatively it’s possible to drag and drop your own components anywhere on the page.
This allows you more freedom to have the plan you want. Instapages provides hints about how to correctly align your elements of course — they won’t only leave you with no help — but you’re free to ignore the suggestions and do anything you desire.
We won’t say one is far better than other because, in the end daily, it actually boils down to your taste and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as elements you’ll need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s simply their cheapest offer.
Yeah, there are some features in the least expensive plan of Instapages you’ll find just on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a bad choice. If you want a more free-form editor, regularly collaborate with a team and you require collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
But from how we are considering it, Leadpages just has more value to the price it offers. It offers a plethora of tools that are on par with Instapages, a fantastic editor and offerings that are unique to it such as Leadboxes (that allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you only wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the previous segment, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the goal of assisting marketers grow their businesses via effective conversion. Flashforward to 2020 and they’ve been doing exactly that, using their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters to your analytics — a step above what Google Analytics may provide, enabling you to adjust if needed.
You really won’t have any problems using either or. Leadpages has two editors for you to utilize, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up how to use the editors after a couple of attempts. At the end of the day, these tools are even when it comes to how simple it is to use their editors.
When simply discussing the about the quality of the editor, then Unbounce is the winner. Leadpages offers two types of editors to appeal to two distinct kinds of people that wish to create use of their solutions. Unbounce caters to everyone with only one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is worth it. Leadpages and Facebook Ads
In terms of the all critical templates, Leadpages has considerably more than Unbounce, but that’s not to mention Unbounce’s templates are of a lower quality. They are pretty good really, and optimized and designed to be the most successful that they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month when compared with Unbounce’s $79 per month when they’re both billed yearly. That’s a substantial monthly difference that may stack-up if used for the future.
At the end of the day, Unbounce, using its pricing and advanced features is more catered to marketing agencies and bigger companies. Even the price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, more affordable and offers you all of the luxury tools you will need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that is not essentially 1 to 1 match-up since yes, they do help you advertise your organization, however they do it in varying ways.
First, the basics! If Leadpages helps you create Landing Pages that can enable you to welcome visitors and numerical their clicks into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a set of pages that direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the difference was established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for the client.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have someone on your staff that can). If you’d like your marketing solution to be all in one, if you require it to flow and move like an orchestra that reacts to one another, this is the ideal option.
If you’re on budget but need to find the job done without sacrificing quality or having to understand one thing about code, Leadpages is right here for you . Why complicate your life if your business only wants a one-step landing page?
Keeping it simple occasionally may be the most powerful move you could create.
Who Takes the Lead? Leadpages and Facebook Ads
So what is the last score?
They all have different markets, to be certain.
Unbounce provides you flexibility when it comes to creating your pages, and it is a fantastic pick for experienced online entrepreneurs that also have a ready budget in hand.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who wish to create landing pages jointly with others.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your business forward, If you are in the thick of it and want to present your pride and pleasure a increase, if you would like to acquire a marketing boost that is not too complex, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.