In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will allow you to produce the landing page that you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Thrive Architect
Let us start this out by running down a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You have over 130 templates to fool around with, fantastic integrations with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the capacity to produce a full site should you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re particularly useful when you’re employed as a team. Leadpages vs Thrive Architect
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have a lot more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to choose from, but since Instapages just has so much on its side, it still takes the win.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages utilizes a drag-and-drop editor using a grid-based design to assist you build your page. It is pretty similar really to how WordPress allows you to build. It’s a fairly straightforward and effortless builder which works especially well if you’re all about finding the proper spacing and getting things perfectly organized.
On the flip side, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form construction interface. Now you do not need to obey a template and instead it’s possible to drag and drop your components anywhere on the page.
This permits you freedom to get the plan you desire. Instapages will offer suggestions about how to correctly align your components of course — they will not just leave you be with no help — but you’re free to ignore the suggestions and do whatever you desire.
We won’t say one is better than other since, at the end daily, it actually boils down to your own preference and style of building. Would you like a guided experience that makes building much simpler and easier, or would you want the capability to do whatever you want to as you produce?
It’s on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as components you will need when building your landing page.
If it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed annually, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are some attributes in the least expensive plan of Instapages you will find only on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we’re going with Leadpages with this particular one. That is not to say Instapages is a lousy choice. If you want a more well-intentioned editor, regularly collaborate with a team and you also need collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
But from how we are considering it, Leadpages only has more value for the price it offers. It offers a plethora of tools which are on par with Instapages, a great editor and offers that are unique to it like Leadboxes (that permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, in the event that you just wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the previous section, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting marketers develop their businesses via effective conversion. Flashforward to 2020 and they’ve been doing exactly that, using their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step over what Google Analytics may provide, allowing you to adjust if needed.
Both tools are rather simple to use. Leadpages has two editors for you to use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few tries, beginners will not have much problem picking up the best way to use the editors. At the end of the day, these programs are even when it comes to how simple it is to use their editors.
But if we’re judging on the caliber of the editor, we’d need to give it to Unbounce. Leadpages offers two kinds of editors to appeal to two distinct kinds of men and women who want to create use of their solutions. Unbounce caters to everybody with only one. Yes it might not be as straightforward as Leadpage’s, but the excess effort is worth it. Leadpages vs Thrive Architect
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that’s not to mention Unbounce’s templates are of a low quality. They are pretty good actually, and optimized and designed to be the most successful they can be.
For pricing, Leadpages wins it’s normal offering of $37 a month as compared to Unbounce’s $79 a month when they’re both billed annually. That is a significant monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and advanced features is more catered to marketing agencies and bigger businesses. Even the price point shows as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, more affordable and offers you all the high-end tools you will have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which is not inherently 1 to 2 1 match-up since yes, they do help you market your business, however they do it in different ways.
Let’s examine the basics first, yeah? If Leadpages helps you produce Landing Pages that can enable you to welcome visitors and numerical their clicks right into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages which lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different kind of experience for the customer.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say choose ClickFunnels if you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have someone on your staff that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your choice.
If you are on budget but will need to get the work done without sacrificing quality or having to understand a single thing about code, then Leadpages is perfect for you personally. Why complicate your life if your business only needs a one-step landing page?
Keeping it easy occasionally may be the most powerful move you could make.
Who Takes the Lead? Leadpages vs Thrive Architect
So what is the final score?
They all have different niches, to be certain.
Unbounce gives you flexibility when it comes to creating your pages, and it is a fantastic pick for experienced online marketers who also have a prepared budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to make landing pages jointly with their team.
But overall, the big winner in terms of simplicity, the energy of its own editor and it’s fantastic budget, is Leadpages. If you’re starting up, and you want to push your business forward, If you’re in the thick of it and want to give your pride and joy a boost, if you would like to acquire a marketing increase that is not too complex, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.