In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to create aesthetically pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of these tools will help you create the landing page that you want to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Sumome vs Leadpages
Let us start this out by running down a few what each tool must bring to the table.
Leadpages has that fantastic drag and drop editor which makes constructing landing pages a breeze. You have over 130 templates to play around with, fantastic integrations along with your own favorite, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a complete site should you require it to.
Instapages includes a unique grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a great deal of integrations, analytics made easy, split testing and collaboration tools that’re particularly useful when you’re working as a team. Sumome vs Leadpages
In terms of templates, the clear winner concerning the sheer number and quantity is Instapages. They just have so much more to pick from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, the two Leadpages and Instapages have fantastic templates to provide you, without a doubt, but because of sheer numbers, Instapages wins this round.
When it comes to their page editor though, it’s an issue of personal preference because they both do their jobs really well, but also in various ways.
Leadpages utilizes a drag-and-drop editor with a grid-based layout to help you construct your page. It’s pretty similar actually to how WordPress lets you build. It’s a pretty simple and effortless builder that works particularly well if you’re all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid , Instapages employs a free for all, free-form building interface. Nowadays you do not have to obey a template and instead it’s possible to drag and drop your own elements anywhere on the page.
This permits you freedom to have the plan you want. Instapages will offer suggestions about how to correctly align your components of course — they will not just leave you with no help — but you are free to ignore the suggestions and do whatever you desire.
We will not say one is far better than other since, in the end the day, it really boils down to your own preference and type of building. Do you want a guided experience which makes building even simpler and easier, or do you desire the capability to do whatever you want to as you produce?
It is on you.
One aspect wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as elements you’ll need when building your landing page.
When it comes to price, Leadpages kind of wins, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that’s simply their lowest priced plans.
Yeah, there are some features in the cheapest plan of Instapages you’ll find only on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
In the end of the day, we’re going with Leadpages for this particular one. That is not to say Instapages is a bad option. If you want a more well-intentioned editor, regularly collaborate with a team and you also require collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives various tools which are on par with Instapages, a fantastic editor and offers which are unique for this such as Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you would like to view and try it on your own, the two platforms offer 14-day free trials.
For us however, if you only want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous segment, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the goal of helping marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you track relevant parameters and data for your analytics — a step over what Google Analytics can offer, allowing you to correct if needed.
Both tools are rather simple to use. Leadpages has two editors that you can utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. The latter also uses a drag and drop interface, and it is quite easy to use, with its myriad of templates.
Beginners will not have much problem picking up the best way to use the editors after a few attempts. At the end of the day, these programs are even when it comes to how simple it is to use their editors.
But if we’re judging on the caliber of the editor, then we would have to give it to Unbounce. Leadpages provides two kinds of editors to cater to two distinct sorts of people who wish to create use of their solutions. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Sumome vs Leadpages
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that’s not to mention Unbounce’s templates are of a lower quality. They’re pretty good really, and designed and optimized to be the most effective they may be.
For pricing, Leadpages wins with it’s normal offering of $37 a month as compared to Unbounce’s $79 a month when they are both billed yearly. That’s a substantial monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and larger businesses. The price point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s easy to use, more affordable and provides you all the luxury tools you will have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages with ClickFunnels — which isn’t essentially 1 to 1 match-up since yes, they do allow you to advertise your organization, however they do it in different ways.
Let’s examine the basics first, yeah? If Leadpages helps you produce Landing Pages which could help you welcome visitors and covert their clicks right into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a set of pages that direct the visitor towards your goal.
Both can assist you and your company grow.
So that the gap was established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re both different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different kind of experience for the client.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your staff which can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your choice.
If you’re on budget but will need to get the job done without sacrificing quality or having to know one thing about code, Leadpages is right here for you . Why complicate your life if your business only really needs a one-step landing page?
Keeping it easy occasionally may be the most powerful move you could make.
Who Takes the Lead? Sumome vs Leadpages
So what’s the final score?
All of them have different niches, to be sure.
Unbounce provides you flexibility when it comes to producing your webpages, and is a fantastic pick for experienced online marketers who also have a prepared budget in hand.
Instapage is for those who wish to create landing pages jointly with others thanks to their great collaboration tools.
But the big winner concerning simplicity, the energy of its editor and it’s fantastic price range, is Leadpages. If you’re starting up, and you wish to push your company forward, If you are in the thick of it and wish to present your pride and pleasure a increase, if you would like to get a marketing boost that isn’t too complex, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.