In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is empowered to make visually appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of these tools will help you produce the landing page you want to proceed forward? Is it possible for Leadpages to still ascend and be victorious?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Instapage Versus Leadpages vs Unbounce
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has that fantastic drag and drop editor that makes constructing landing pages a breeze. You have over 130 templates to fool around with, fantastic integrations with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to produce a full site should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that are particularly useful if you’re working as a team. Instapage Versus Leadpages vs Unbounce
In terms of templates, the clear winner in terms of the sheer number and quantity is Instapages. They simply have so much more to choose from. Yes, there are far more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
When it comes to their page editor, however, it is a matter of personal preference since they do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor using a grid-based design that will assist you construct your page. It’s pretty similar actually to how WordPress allows you to build. It is a pretty simple and easy builder that works particularly well if you are all about finding the proper spacing and getting things perfectly organized.
On the flip side, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages uses a free for all, free-form building interface. Nowadays you don’t need to follow a template and alternatively it’s possible to drag and drop your own components anywhere on the page.
This allows you freedom to have the design you want. Instapages will offer hints on how to correctly align your components of course — they won’t just leave you with no help — but you are free to ignore the hints and do anything you want.
We won’t say one is far better than other because, in the end the day, it really boils down to your taste and style of building. Do you want a guided experience which makes building even simpler and easier, or do you desire the capability to do anything you need to as you produce?
It is on you.
One facet wherein there’s a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite helpful as components you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that is just their lowest priced offer.
Yeah, there are a number of attributes in the cheapest plan of Instapages you’ll find only on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we’re going with Leadpages for this one. That’s not to mention Instapages is a bad choice. If you’d like a more free-form editor, work with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from the way we are considering it, Leadpages just has more worth for the price it offers. It gives a plethora of tools that are on par with Instapages, a great editor and offers which are unique for this like Leadboxes (that allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to view and try it on your own, the two platforms offer 14-day free trials.
For us though, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting advertisers develop their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step over what Google Analytics may provide, enabling you to correct if necessary.
Both tools are pretty easy to use. Leadpages includes two editors for you to use, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up how to use the editors after a few attempts.Overall, they are both pretty simple tools to learn and use, so it’s a tie in that region.
However, if we’re judging on the caliber of the editor, then we’d have to give it to Unbounce. Leadpages provides two kinds of editors to cater to two different sorts of people who want to create use of their solutions. Unbounce caters to everyone with only one. Yes it may not be as simple as Leadpage’s, but the excess effort is worth it. Instapage Versus Leadpages vs Unbounce
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins with it’s standard offering of $37 per month when compared with Unbounce’s $79 per month when they are both billed yearly. That is a substantial monthly difference that may stack-up if used for the future.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to marketing agencies and bigger companies. Even the cost point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, cheaper and provides you all the high-end tools you will need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages with ClickFunnels — that is not inherently 1 to 1 match-up since yes, they do allow you to market your organization, however they do it in different ways.
First, the Fundamentals! If Leadpages helps you create Landing Pages that could help you welcome visitors and covert their clicks right into a opt-in and other items, ClickFunnels permits you produce Sales Funnels — a set of pages which lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the gap was established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But it’s clear as to why that is — it is not anywhere near as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but can offer a different kind of experience for the customer.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If landing pages are your only needs, and you don’t need anything more, why push it?
So In conclusion we say choose ClickFunnels if you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody in your team which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in tandem, then this should be your pick.
If you’re on budget but will need to find the job done without sacrificing quality or having to know one thing about code, then Leadpages is perfect for you personally. If your business only really wants a one-step landing page, why complicate your life.
Keeping it simple occasionally could be the most powerful move you could make.
Who Takes the Lead? Instapage Versus Leadpages vs Unbounce
So what’s the last score?
They all have different niches, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who wish to make landing pages jointly with others.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your business forward, If you are in the thick of it and want to give your pride and pleasure a boost, if you would like to acquire a marketing boost that isn’t too complex, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.