In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to create visually appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will help you produce the landing page you need to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs Clickfunnels vs Ontraport
Let us start this out by running down a few what each tool must bring to the table.
Leadpages is blessed with a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to play around with, great integrations along with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a complete site if you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re particularly helpful if you’re working as a team. Leadpages vs Clickfunnels vs Ontraport
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They simply have so much more to pick from. Yes, you will find far more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, the two Leadpages and Instapages have great templates to provide you, without a doubt, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor with a grid-based layout to assist you construct your page. It’s pretty similar actually to how WordPress allows you to build. It’s a fairly simple and easy builder which works particularly well if you are all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid system, Instapages uses a free for all, free-form building interface. Now you don’t have to obey a template and instead it’s possible to drag and drop your elements anywhere on the page.
This allows you more freedom to have the plan you desire. Instapages will offer hints on how to properly align your elements needless to say — they will not just leave you be with no guide — but you’re free to ignore the hints and do anything you want.
We won’t say one is far better than other because, at the end the day, it actually boils down to your own preference and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
1 aspect wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really helpful as elements you’ll need when building your landing page.
When it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are a number of features in the least expensive plan of Instapages you’ll find just on another plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we are going with Leadpages for this one. That’s not to mention Instapages is a lousy option. If you’d like a more free-form editor, regularly collaborate with a team and you also require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from how we are looking at it, Leadpages just has more value for the price it provides. It offers a plethora of tools that are on par with Instapages, a great editor and offerings which are unique to it such as Leadboxes (which permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you just want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the goal of helping marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant data and parameters to your analytics — a step over what Google Analytics may provide, allowing you to adjust if needed.
You really won’t have any problems using either or. Leadpages has two editors that you can use, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of attempts, beginners will not have much problem picking up the best way to use the editors. At the end of the day, these programs are equal when it comes to how simple it is to use their editors.
When simply discussing the about the quality of the editor, then Unbounce is the victor. Leadpages offers two kinds of editors to appeal to two distinct kinds of people who want to make use of their services. Unbounce caters to everyone with only one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is well worth it. Leadpages vs Clickfunnels vs Ontraport
Concerning the all critical templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a lower quality. They’re pretty good really, and designed and optimized to be the most effective they can be.
For pricing, Leadpages wins it’s normal offering of $37 per month when compared with Unbounce’s $79 a month when they are both billed annually. That is a substantial monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, cheaper and offers you all of the luxury tools you will have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which isn’t essentially 1 to 1 match-up since , they do allow you to advertise your business, but they do it in different ways.
First, the Fundamentals! If Leadpages helps you create Landing Pages that can enable you to welcome visitors and covert their clicks right into an opt-in and other things, ClickFunnels permits you create Sales Funnels — a set of pages which lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it is not nearly as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different sort of experience for your customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
So In conclusion we say choose ClickFunnels if you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody on your staff which can). If you want your promotion strategy to be all in a single, if you require it to flow and move to be an orchestra that reacts to one yet, this is the right choice.
If you’re on budget but will need to get the job done without sacrificing quality or having to know one thing about code, Leadpages is right here for you personally. If your business only really needs a one-step landing page, then why complicate your life.
Keeping it easy sometimes may be the most powerful move you could create.
Who Takes the Lead? Leadpages vs Clickfunnels vs Ontraport
So what’s the last score?
They all have different markets, to be certain.
Unbounce gives you flexibility when it comes to producing your pages, and it is a fantastic choice for experienced online entrepreneurs that also have a ready budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who wish to make landing pages together with their team.
No matter how you cut it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you are beginning, and you wish to push your business forward, If you are in the thick of it and want to give your pride and joy a boost, if you want to get a marketing increase that is not too complicated, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.