In a world that knows the significance of landing pages to marketing and successful businesses, we have created tools that make it so that you no longer have to collaborate with designers to make them happen.
Now, the everyday marketer or business person is empowered to create aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to resources such as Instapage, Unbounce and, of course, Leadpages.
Which of these tools can help you create the landing page you will need to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages VS Instapage Thrive Landing Pages Vs Leadpages
Let’s start this out by running down a few of what each tool has to bring to the table.
Leadpages has that excellent drag and drop editor which makes building landing pages a breeze. You’ve got over 130 templates to play around with, great integrations with your favorite marketing solutions, payment gateways, CRMs as well as detailed analytics, hosted landing pages and even the ability to make a complete site if you need it to.
Instapage has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use, with even more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that is particularly useful if you’re working as a team.
In terms of templates, the clear winning in terms of the sheer number and quantity is Instapage. They simply have so much more to choose from. Yes, there are more free templates with Leadpages’ Standard Editor, but most will, and should, defer to the drag and drop editor because, well, it is easier.
Concerning the quality of the designs however, both Leadpages and Instapage have great templates to offer you, undoubtedly, but again, because of sheer numbers, Instapgages wins this round.
When it comes to their page editor though, it is a matter of personal preference because they do their jobs really well, but in differing ways.
Leadpages utilizes a drag-and-drop editor with a grid-based layout to assist you build your page. It’s pretty similar actually to how WordPress allows you to build. It’s a fairly straightforward and easy builder that works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
On the other, if Leadpages uses a very structured editor, Instapage goes the opposite direction. Instead of a grid system, Instapage employs a free for all, free-form building interface. Now you don’t need to stick to a template and instead you can drag and drop your elements anywhere on the page.
This allows you more freedom to get the design you want. Instapage will offer suggestions on how to correctly align your elements of course — they won’t just leave you be with no help — but you’re free to ignore the suggestions and do whatever you want.
We won’t say one is better than other because, at the end the day, it really boils down to your taste and style of building. Would you like a guided experience that makes building even simpler and easier, or would you like the ability to do anything you want to as you create?
It is on you.
1 aspect wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite useful as elements you’ll need when building your landing page.
When it comes to price, Leadpages kind of wins again, with Instapage coming off as the more expensive option. If billed annually, Leadpages’ cheapest plan comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that’s just their cheapest plans.
Yeah, there are some features in the least expensive plan of Instapage you’ll find only on the next plan of Leadpages — such as A/B Testing — but again, that is still $124 versus $49.
At the end of the day, we are going with Leadpages for this one. That’s not to say however that Instapage is a terrible choice. If you want a more free-form editor, work with a team and you want collaboration tools and don’t mind the steep cost, then by all means, Instapage could be the one for you.
But from the way we’re looking at it, Leadpages just has more value for the price it offers. It offers a plethora of tools that are on par with Instapage, a fantastic editor and offerings that are unique to it such as Leadboxes (which allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to see and try it on your own, both platforms offer 14-day free trials.
For us though, if you just want to take our word for it, then go for Leadpages.
Leadpages VS Unbounce Thrive Landing Pages Vs Leadpages
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous section, so lets first concentrate on Unbounce.
Launched in 2009, Unbounce was created with the goal of helping marketers grow their businesses via effective conversion. Flash forward to today and they have been doing just that, with their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even makes it possible to track relevant parameters and data for your analytics — a step above what Google Analytics can provide, letting you adjust if needed.
Both tools are pretty user-friendly. Leadpages has two editors for you to use, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s quite simple to use, together with its army of templates.
Beginners won’t have much of a problem picking up how to use the editors after a couple of tries. All in all, they’re both pretty easy tools to learn and use, so it’s a tie in that regard.
But if we are judging on the quality of the editor, we would have to give it to Unbounce. Leadpages offers two kinds of editors to cater to two different kinds of people who wish to use their services. Unbounce caters to everyone with just one. Yes it may not be as simple as Leadpage’s, but the extra effort is well worth it.
In terms of the all-important templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They’re pretty good actually, and designed and optimized to be the most effective they can be.
For pricing, Leadpages wins with its standard offering of $37 per month in comparison with Unbounce’s $79 per month if they’re both billed annually. That’s a significant monthly difference that may stack-up if used for the foreseeable future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and bigger businesses. Even the cost point shows as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, cheaper and provides you all the high-end tools you’ll need to grow and get ahead.
Bonus Round: Leadpages VS ClickFunnels Thrive Landing Pages Vs Leadpages
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which is not inherently a 1 is to 1 match-up since, yes, they do allow you to market your business, but they do it in various ways.
First, the Fundamentals! If Leadpages makes it possible to create Landing Pages that can enable you to welcome visitors and convert their clicks into an opt-in and other things, ClickFunnels enables you to create Sales Funnels — a series of pages that lead the visitor towards your goal.
Both can help you and your business grow.
So now that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages takes the lead and wins by a mile. But then it’s clear as to why this is — it’s not nearly as rich and intricate as ClickFunnels.
Even from what they do, Landing Pages VS Funnels, you can tell one requires more steps and effort, yes, but will reward you with a different type of experience for your client.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you really need are landing pages, why go look farther?
At the end of the day, we say go for ClickFunnels if you require powerful and effective funnels with no fuss and bother of having to come in with knowledge of HTML (or need to have someone on your staff that can). If you would like your advertising solution to be all in one, if you need it to flow and move like an orchestra that responds to one another, this is the right option.
If you are on a budget but want to get the job done without sacrificing quality or having to know a single thing about code, Leadpages is right here for you. If your company only really requires a one-step landing page, why complicate your life.
Keeping it simple sometimes could be the most effective move you could make.
Thrive Landing Pages Vs Leadpages
Who Takes the Lead? Thrive Landing Pages Vs Leadpages
The other competitors, They all have different niches, to be certain.
Unbounce offers you flexibility when it comes to creating your pages, and is a good choice for experienced online entrepreneurs that also have a ready budget in hand.
Instapage is for people who wish to create landing pages together with other people thanks to their excellent collaboration tools.
But the big winner in terms of simplicity, the power of its editor and it’s fantastic price range, is Leadpages. If you’re starting up, and you need to push your business forward, If you’re in the thick of it and want to give your pride and joy a boost, if you want to get a marketing boost that is not too complicated, then this is it.
This is the answer. Thrive Landing Pages Vs Leadpages
Leadpages will lead you to where you will need to go.
You just have to let it.