In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to make aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools will help you produce the landing page that you need to move forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Optin Monster vs Leadpages
Let us start this out by running down a couple of what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to play around with, fantastic integrations with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a full site if you require it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that’re especially useful when you’re working as a team. Optin Monster vs Leadpages
In terms of templates, the crystal clear winner in terms of the sheer number and quantity is Instapages. They just have so much more to choose from. Yes, you will find more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
If it comes to their webpage editor, however, it is an issue of personal preference because they both do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor using a grid-based design to help you build your page. It is pretty similar really to how WordPress allows you to build. It is a pretty straightforward and effortless builder which works especially well if you are all about finding the proper spacing and getting things perfectly organized.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages employs a free for all, free-form construction interface. Now you do not need to obey a template and instead you can drag and drop your own components anywhere on the page.
This allows you freedom to have the design you want. Instapages will offer suggestions on how to correctly align your components of course — they will not only leave you be with no guide — but you are free to ignore the hints and do anything you desire.
We will not say one is better than other since, in the end daily, it really boils down to your preference and type of building. Would you like a guided experience that makes building even simpler and easier, or do you desire the capability to do whatever you want to as you produce?
It’s on you.
1 facet wherein there’s a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as elements you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are some features in the least expensive plan of Instapages you’ll find only on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to mention Instapages is a lousy choice. If you’d like a more free-form editor, regularly collaborate with a team and you need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
But from how we are looking at it, Leadpages only has more value for the price it provides. It offers various tools which are on par with Instapages, a great editor and offerings which are unique for this such as Leadboxes (that permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you only want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last section, therefore lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the goal of helping marketers grow their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters to your analytics — a step over what Google Analytics may provide, enabling you to adjust if necessary.
You really won’t have any trouble using either or. Leadpages includes two editors for you to use, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of attempts, beginners won’t have much problem picking up how to use the editors.Overall, they’re both pretty simple tools to understand and use, so it’s a tie in that area.
When simply talking about about the quality of the editor, then Unbounce is the victor. Leadpages offers two kinds of editors to cater to two different sorts of people who wish to make use of their solutions. Unbounce caters to everyone with only one. Yes it may not be as simple as Leadpage’s, but the extra effort is well worth it. Optin Monster vs Leadpages
Concerning the all important templates, Leadpages has considerably more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They’re pretty good really, and optimized and designed to be the most successful they may be.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 a month if they are both billed yearly. That is a substantial monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to marketing agencies and bigger companies. The price point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, cheaper and offers you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to create Landing Pages which could help you welcome visitors and numerical their clicks right into a opt-in and other things, ClickFunnels permits you create Sales Funnels — a set of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap was established, how do they fare? Well, if you’re judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then it’s clear as to why this is — it’s not anywhere near as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different sort of experience for your client.
That’s not taking a knock Leadpages and the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels if you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your team that can). If you want your promotion solution to be in a single, if you require it to stream and move to be an orchestra that responds to a yet, this is the ideal choice.
If you are on budget but will need to get the job done without sacrificing quality or having to understand a single thing about code, then Leadpages is right here for you . Why complicate your life if your business only really needs a one-step landing page?
Keeping it easy occasionally could be the most powerful move you could make.
Who Takes the Lead? Optin Monster vs Leadpages
So what is the last score?
All of them have different niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for those who want to make landing pages jointly with other people thanks to their excellent collaboration tools.
But overall, the big winner concerning simplicity, the power of its editor and it has fantastic price range, is Leadpages. If you are beginning, and you want to push your company forward, If you are in the thick of it and want to give your pride and pleasure a boost, if you want to acquire a marketing boost that isn’t too complex, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.