In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to create visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can help you create the landing page that you need to move forward? Is it possible for Leadpages to still rise and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Megaphone vs Leadpages
Let’s start this out by running a couple of what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to fool around with, great integrations with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to create a complete website if you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that’re particularly useful when you’re working as a team. Megaphone vs Leadpages
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They simply have a lot more to pick from. Yes, there are far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have great templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor using a grid-based design to help you construct your page. It is pretty similar really to how WordPress lets you build. It’s a fairly straightforward and effortless builder which works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid , Instapages employs a free for all, free-form construction port. Nowadays you do not have to follow a template and instead you can drag and drop your own elements anywhere on the page.
This permits you more freedom to have the plan you desire. Instapages will offer suggestions on how to correctly align your elements needless to say — they won’t only leave you with no help — but you’re free to ignore the hints and do anything you want.
We will not say one is better than other since, in the end the day, it actually boils down to your own preference and style of building. Do you want a guided experience which makes building much simpler and easier, or would you desire the capability to do whatever you want to as you produce?
It is on you.
One facet wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as elements you will need when building your landing page.
When it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that’s just their cheapest offer.
Yeah, there are some attributes in the cheapest plan of Instapages you’ll find just on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
In the end of the afternoon, we’re going with Leadpages with this one. That’s not to say Instapages is a lousy option. If you’d like a more free-form editor, work with a team and you need collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers a plethora of tools which are on par with Instapages, a great editor and offers that are unique to it such as Leadboxes (that allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you want to view and try it on your own, the two programs offer you 14-day free trials.
For us however, in the event that you just want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting advertisers develop their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you monitor relevant parameters and data for your analytics — a step above what Google Analytics can provide, allowing you to adjust if needed.
Both tools are rather simple to use. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up the best way to use the editors after a few attempts. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two types of editors to appeal to two different kinds of men and women that want to make use of their services. Unbounce caters to everyone with only one. Yes it may not be as simple as Leadpage’s, but the extra effort is well worth it. Megaphone vs Leadpages
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 per month when they’re both billed yearly. That is a substantial monthly difference that may stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, cheaper and provides you all the luxury tools you will have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which isn’t essentially 1 to 2 1 match-up since , they do allow you to market your organization, but they do it in varying ways.
Let’s look at the basics first, yeah? If Leadpages makes it possible to produce Landing Pages which can help you welcome visitors and numerical their clicks right into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages which direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but can offer a different sort of experience for your customer.
That’s not taking a knock on Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only needs, and you don’t need anything more, why push it?
At the end of the day we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your team which can). If you want your marketing solution to be all in one, if you require it to stream and move like an orchestra that reacts to a another, this is the right choice.
If you are on budget but need to get the job done without sacrificing quality or having to know a single thing about code, Leadpages is perfect for you personally. Why complicate your life if your business only really needs a one-step landing page?
Keeping it easy occasionally could be the most effective move you could create.
Who Takes the Lead? Megaphone vs Leadpages
So what’s the last score?
All of them have different niches, to be sure.
Unbounce provides you flexibility when it comes to producing your pages, and it is a fantastic choice for experienced online entrepreneurs that additionally have a ready budget in hand.
Thanks to their excellent collaboration tools, Instapage is the choice for those who wish to create landing pages jointly with other team members.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your company forward, If you’re already in the thick of it and want to present your pride and joy a increase, if you would like to acquire a marketing increase that is not too complicated, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.