In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can help you create the landing page you want to proceed forward? Is it possible for Leadpages to still rise and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Instapage vs Unbounce vs Leadpages
Let us start this out by running down a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You have over 130 templates to fool around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the capacity to create a complete site if you require it to.
Instapages has a unique grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are especially useful when you’re working as a team. Instapage vs Unbounce vs Leadpages
Concerning templates, the clear winner in terms of the sheer quantity and number is Instapages. They just have so much more to pick from. Yes, there are more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, the two Leadpages and Instapages have fantastic templates to provide you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
If it comes to their webpage editor, however, it is a matter of personal preference because they do their jobs really well, but also in different ways.
Leadpages utilizes a drag-and-drop editor using a grid-based layout that will assist you construct your page. It is pretty similar actually to how WordPress allows you to build. It is a fairly simple and effortless builder which works particularly well if you’re all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid system, Instapages uses a free for all, free-form construction port. Now you don’t need to follow a template and alternatively it’s possible to drag and drop your own elements anywhere on the page.
This permits you freedom to have the design you want. Instapages provides hints about how to properly align your elements needless to say — they won’t just leave you be with no help — but you are free to ignore the suggestions and do whatever you want.
We will not say one is better than other because, in the end daily, it actually boils down to your preference and style of building. Would you like a guided experience that makes building much simpler and easier, or would you want the capability to do anything you need to as you create?
It’s on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as components you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s just their lowest priced offer.
Yeah, there are a number of attributes in the cheapest plan of Instapages you’ll find just on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That is not to say Instapages is a lousy option. If you’d like a more free-form editor, work with a team and you need collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
But from the way we are looking at it, Leadpages just has more value to the price it provides. It offers a plethora of tools that are on par with Instapages, a fantastic editor and offerings that are unique to it such as Leadboxes (which allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to see and try it for yourself, the two platforms offer you 14-day free trials.
For us though, in the event that you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting marketers grow their businesses via effective conversion. Flashforward to 2020 and they have been doing exactly that, using their number one instrument being their systematic landing page editor and builder.
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step above what Google Analytics may provide, enabling you to correct if needed.
You really won’t have any problems using either or. Leadpages has two editors for you to utilize, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few attempts, beginners won’t have much of a problem picking up the best way to use the editors.Overall, they’re both pretty simple tools to understand and use, therefore it is a tie in that area.
But if we’re judging on the quality of the editor, then we’d have to give it to Unbounce. Leadpages offers two types of editors to appeal to two distinct kinds of people that wish to create use of their solutions. Unbounce caters to everybody with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Instapage vs Unbounce vs Leadpages
In terms of the all critical templates, Leadpages has considerably more than Unbounce, but that is not to mention Unbounce’s templates are of a lower quality. They’re pretty good actually, and optimized and designed to be the most effective they can be.
For pricing, Leadpages wins with it’s standard offering of $37 a month as compared to Unbounce’s $79 a month if they’re both billed annually. That is a significant monthly difference that may stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point reveals as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, more affordable and provides you all the high-end tools you’ll have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different tools with different systems and a shared goal: building your business up.
First, the basics! If Leadpages makes it possible to create Landing Pages which can help you welcome visitors and covert their clicks right into a opt-in and other things, ClickFunnels permits you create Sales Funnels — a set of pages that direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for your customer.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody on your staff which can). If you want your marketing solution to be all in a single, if you need it to stream and move to be an orchestra that responds to one another, this is the right choice.
If you’re on budget but will need to find the work done without sacrificing quality or having to understand one thing about code, Leadpages is right here for you personally. Why complicate your life if your business only needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Instapage vs Unbounce vs Leadpages
So what is the final score?
They all have various niches, to be sure.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Instapage is for all those who want to make landing pages together with others thanks to their excellent collaboration tools.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your company forward, If you are in the thick of it and want to present your pride and joy a increase, if you would like to get a marketing increase that isn’t too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.