In a world that knows the importance of landing pages to successful companies, we have created tools which make it so that you no longer need to collaborate with designers to create them occur.
Now, the everyday marketer or business individual is empowered to create aesthetically pleasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can help you create the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadsites vs Leadpages
Let us start this out by running down a few what each tool has to bring to the table.
Leadpages has that fantastic drag and drop editor that makes building landing pages a breeze. You have over 130 templates to play around with, great integrations with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the capacity to produce a complete site if you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that’re especially useful if you’re working as a team. Leadsites vs Leadpages
In terms of templates, the clear winner in terms of the sheer number and quantity is Instapages. They just have so much more to pick from. Yes, there are more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, both Leadpages and Instapages have great templates to provide you, undoubtedly, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages uses a drag-and-drop editor using a grid-based design to help you construct your page. It is pretty similar really to how WordPress allows you to build. It is a pretty simple and easy builder that works especially well if you’re all about finding the right spacing and getting things perfectly aligned.
On the flip side, Leadpages utilizes an extremely structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form construction port. Nowadays you don’t need to follow a template and instead you can drag and drop your elements anywhere on the page.
This allows you freedom to get the design you desire. Instapages will offer suggestions on how to properly align your components of course — they will not only leave you with no guide — but you are free to ignore the hints and do whatever you desire.
We will not say one is far better than other because, at the end daily, it actually boils down to your own preference and type of building. Do you want a guided experience which makes building much simpler and easier, or would you desire the ability to do whatever you need to as you produce?
It is on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite useful as elements you’ll need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that is simply their cheapest plans.
Yeah, there are a number of attributes in the cheapest plan of Instapages you’ll find only on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages with this one. That is not to say Instapages is a lousy choice. If you want a more well-intentioned editor, work with a team and you also require collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It gives a plethora of tools which are on par with Instapages, a great editor and offerings which are unique for this like Leadboxes (which allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to see and try it on your own, the two programs offer you 14-day free trials.
For us however, if you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last segment, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of assisting advertisers grow their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step over what Google Analytics can offer, allowing you to adjust if necessary.
You really won’t have any problems using either or. Leadpages includes two editors for you to utilize, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up how to use the editors after a few attempts. At the end of the day, these programs are equal when it comes to how simple it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the victor. Leadpages offers two types of editors to cater to two different kinds of people who wish to create use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Leadsites vs Leadpages
Concerning the all important templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a lower quality. They are pretty good actually, and designed and optimized to be the most effective they can be.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month when they’re both billed annually. That is a substantial monthly difference that may stack-up if utilized for the long run.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and larger companies. The price point reveals as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, cheaper and provides you all the high-end tools you will need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — that is not inherently 1 to 2 1 match-up since yes, they do help you advertise your organization, but they do it in varying ways.
Let’s examine the basics first, yeah? If Leadpages helps you create Landing Pages that could help you welcome visitors and covert their clicks right into a opt-in and other things, ClickFunnels permits you create Sales Funnels — a series of pages which direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But then it’s clear as to why that is — it’s not anywhere near as rich and intricate as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different kind of experience for the client.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have someone on your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your pick.
If you are on budget but need to get the job done without sacrificing quality or having to understand a single thing about code, then Leadpages is perfect for you personally. Why complicate your life if your business only needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadsites vs Leadpages
So what’s the final score?
All of them have various niches, to be sure.
Unbounce gives you flexibility when it comes to creating your webpages, and is a fantastic choice for experienced online entrepreneurs that also have a prepared budget in hand.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who want to create landing pages jointly with other team members.
No matter how you look at it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your company forward, If you are in the thick of it and wish to present your pride and pleasure a boost, if you would like to acquire a marketing boost that isn’t too complicated, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.