In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to make visually appeasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to create the landing page that you want to proceed forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages vs Unbounce vs Instapage
Let us start this out by running down a few what each tool has to bring to the table.
Leadpages has that fantastic drag and drop editor which makes building landing pages a breeze. You’ve got over 130 templates to play around with, great integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a complete website if you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that’re particularly useful when you’re working as a team. Leadpages vs Unbounce vs Instapage
In terms of templates, the crystal clear winner concerning the sheer number and quantity is Instapages. They simply have a lot more to choose from. Yes, there are far more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the win.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here is you.
Leadpages uses a drag-and-drop editor using a grid-based layout to help you build your page. It’s pretty similar actually to how WordPress allows you to build. It’s a pretty straightforward and easy builder which works particularly well if you are all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages accepts chaos. Instead of a grid system, Instapages uses a free for all, free-form construction port. Now you do not need to follow a template and alternatively it’s possible to drag and drop your components anywhere on the page.
This allows you more freedom to have the design you want. Instapages will offer hints on how to correctly align your elements needless to say — they won’t just leave you be with no help — but you’re free to ignore the hints and do anything you want.
We won’t say one is far better than other because, at the end the day, it really boils down to your own taste and type of building. Do you want a guided experience which makes building even simpler and easier, or do you want the capability to do anything you need to as you create?
It’s on you.
One facet wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as elements you’ll need when constructing your landing page.
If it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s simply their cheapest offer.
Yeah, there are some features in the least expensive plan of Instapages you’ll find just on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the day, we are going with Leadpages for this one. That’s not to say Instapages is a lousy option. If you want a more well-intentioned editor, work with a team and you require collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
But from the way we’re looking at it, Leadpages only has more value to the price it provides. It offers a plethora of tools that are on par with Instapages, a fantastic editor and offerings that are unique for this such as Leadboxes (which permits you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you want to see and try it for yourself, both platforms offer you 14-day free trials.
For us though, in the event that you just want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of assisting marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data for your analytics — a step above what Google Analytics may offer, allowing you to correct if necessary.
Both tools are pretty easy to use. Leadpages has two editors for you to utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of tries, beginners won’t have much problem picking up the best way to use the editors. At the end of the day, these programs are equal when it comes to how easy it is to use their editors.
When simply discussing the about the quality of the editor, then Unbounce is the victor. Leadpages provides two kinds of editors to appeal to two distinct sorts of people that wish to make use of their services. Unbounce caters to everyone with only one. Yes it might not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages vs Unbounce vs Instapage
Concerning the all critical templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a lower quality. They’re pretty good actually, and designed and optimized to be the most successful that they can be.
For pricing, Leadpages wins with it’s normal offering of $37 per month as compared to Unbounce’s $79 per month if they are both billed yearly. That is a significant monthly difference that can stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point reveals as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, cheaper and provides you all of the luxury tools you’ll need to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages with ClickFunnels — which isn’t essentially 1 to 1 match-up since yes, they do help you advertise your organization, but they do it in varying ways.
Let’s look at the basics first, yeah? If Leadpages helps you create Landing Pages which can enable you to welcome visitors and covert their clicks right into an opt-in and other items, ClickFunnels allows you create Sales Funnels — a series of pages which lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then it’s clear as to why this is — it’s not anywhere near as rich and intricate as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but will offer a different kind of experience for the customer.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
So In conclusion we say go for ClickFunnels if you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have someone on your team that can). If you want to approach your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in tandem, then this should be your choice.
If you are on budget but will need to find the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you personally. Why complicate your life if your business only needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Unbounce vs Instapage
So what’s the final score?
All of them have different niches, to be certain.
Unbounce provides you flexibility when it comes to producing your pages, and is a good pick for experienced online marketers who also have a prepared budget in hand.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who want to make landing pages together with their team.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re beginning, and you want to push your company forward, If you are in the thick of it and wish to present your pride and joy a increase, if you want to acquire a marketing boost that is not too complex, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.