In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to make aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can help you produce the landing page that you want to proceed forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Lander vs Leadpages
Let us start this out by running down a few what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes building landing pages a breeze. You’ve got over 130 templates to play around with, great integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a full website if you need it to.
Instapages includes a unique grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are particularly useful if you’re working as a team. Lander vs Leadpages
In terms of templates, the clear winner in terms of the sheer number and quantity is Instapages. They just have so much more to choose from. Yes, you will find far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to select from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor with a grid-based layout that will help you construct your page. It’s pretty similar really to how WordPress lets you build. It is a pretty straightforward and effortless builder which works especially well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages employs a free for all, free-form construction port. Now you do not need to obey a template and instead you can drag and drop your elements anywhere on the page.
This permits you freedom to have the plan you desire. Instapages will offer suggestions about how to properly align your elements needless to say — they will not only leave you with no guide — but you’re free to ignore the hints and do anything you want.
We won’t say one is better than other since, in the end the day, it actually boils down to your own preference and type of building. Would you like a guided experience which makes building even simpler and easier, or do you desire the ability to do whatever you need to as you create?
It is on you.
One aspect wherein there’s a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really useful as elements you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s simply their lowest priced offer.
Yeah, there are some attributes in the cheapest plan of Instapages you will find only on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy choice. If you’d like a more free-form editor, work with a team and you need collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
But from the way we’re looking at it, Leadpages only has more worth for the price it provides. It gives a plethora of tools that are on par with Instapages, a great editor and offers which are unique for this like Leadboxes (that allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you only wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous section, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping marketers grow their businesses via successful conversion. Flashforward to 2020 and they’ve been doing exactly that, using their number one instrument being their systematic landing page builder and editor.
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you track relevant data and parameters for your analytics — a step over what Google Analytics can provide, allowing you to adjust if needed.
Both tools are pretty easy to use. Leadpages includes two editors for you to utilize, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much of a problem picking up how to use the editors after a couple of tries. At the end of the day, these programs are equal when it comes to how easy it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the victor. Leadpages offers two kinds of editors to cater to two distinct sorts of people that wish to create use of their solutions. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Lander vs Leadpages
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins it’s normal offering of $37 a month as compared to Unbounce’s $79 per month when they are both billed annually. That is a significant monthly difference that may stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the cost point shows just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, more affordable and offers you all the high-end tools you’ll have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages with ClickFunnels — which is not essentially 1 to 1 match-up since yes, they do allow you to advertise your organization, however they do it in varying ways.
Let’s examine the basics first, yeah? If Leadpages makes it possible to produce Landing Pages that could help you welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages which direct the visitor towards your objective.
Both can help you and your business grow.
So now that that the gap was established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why that is — it is not anywhere near as rich and intricate as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different sort of experience for your customer.
That’s not taking a knock Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
So In conclusion we say go for ClickFunnels should you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody in your team which can). If you want your promotion solution to be in one, if you require it to flow and move to be an orchestra that reacts to one yet, this is the right option.
If you’re on budget but will need to get the job done without sacrificing quality or having to know a single thing about code, then Leadpages is perfect for you personally. If your company only really needs a one-step landing page, then why complicate your life.
Keeping it simple occasionally could be the most effective move you could make.
Who Takes the Lead? Lander vs Leadpages
So what is the last score?
All of them have different markets, to be sure.
Unbounce gives you flexibility when it comes to producing your pages, and is a fantastic pick for experienced online entrepreneurs that additionally have a prepared budget in hand.
Instapage is for those who want to create landing pages jointly with others thanks to their great collaboration tools.
No matter how you look at it, objectively, thanks to not only its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your company forward, If you’re already in the thick of it and wish to present your pride and joy a boost, if you would like to acquire a marketing boost that isn’t too complex, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.