In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of these tools will allow you to produce the landing page you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Thrive Themes
Let us start this out by running a few what each tool has to bring to the table.
Leadpages has that great drag and drop editor that makes constructing landing pages a breeze. You have over 130 templates to play around with, great integrations with your favorites, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to create a complete site if you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are especially useful if you’re employed as a team. Leadpages vs Thrive Themes
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They simply have so much more to choose from. Yes, there are far more free templates using Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, the two Leadpages and Instapages have great templates to offer you, without a doubt, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based layout that will help you construct your page. It is pretty similar really to how WordPress lets you build. It’s a fairly simple and easy builder which works especially well if you’re all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid system, Instapages employs a free for all, free-form building interface. Nowadays you do not have to obey a template and alternatively it’s possible to drag and drop your components anywhere on the page.
This permits you more freedom to have the design you desire. Instapages provides suggestions on how to properly align your elements needless to say — they will not only leave you be with no guide — but you are free to ignore the suggestions and do anything you desire.
We will not say one is better than other because, in the end the day, it really boils down to your own taste and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
One facet wherein there’s a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really helpful as elements you’ll need when building your landing page.
When it comes to price, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are a number of attributes in the least expensive plan of Instapages you’ll find just on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we are going with Leadpages with this one. That’s not to mention Instapages is a bad choice. If you’d like a more well-intentioned editor, regularly collaborate with a team and you also require collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
But from how we are considering it, Leadpages only has more value for the price it provides. It gives a plethora of tools that are on par with Instapages, a great editor and offerings which are unique for this such as Leadboxes (that allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you would like to view and try it on your own, the two programs offer you 14-day free trials.
For us though, if you only wish to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the objective of assisting marketers develop their businesses via effective conversion. Flashforward to 2020 and they have been doing just that, using their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you monitor relevant data and parameters for your analytics — a step above what Google Analytics may offer, enabling you to adjust if necessary.
You really won’t have any trouble using either or. Leadpages has two editors that you can use, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce includes one. The latter also utilizes a drag and drop interface, and it’s quite easy to use, together with its myriad of templates.
After just a few attempts, beginners will not have much of a problem picking up the best way to use the editors.Overall, they’re both pretty simple tools to understand and use, therefore it’s a tie in that region.
But if we are judging on the caliber of the editor, we’d need to give it to Unbounce. Leadpages offers two types of editors to cater to two distinct kinds of people that want to make use of their services. Unbounce caters to everybody with only one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is worth it. Leadpages vs Thrive Themes
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s normal offering of $37 per month when compared with Unbounce’s $79 per month if they are both billed yearly. That’s a substantial monthly difference that may stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and larger businesses. Even the price point shows just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, cheaper and provides you all of the high-end tools you’ll need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which is not inherently 1 to 2 1 match-up since , they do allow you to advertise your organization, but they do it in different ways.
First, the Fundamentals! If Leadpages makes it possible to create Landing Pages which can help you welcome visitors and numerical their clicks right into a opt-in and other items, ClickFunnels allows you create Sales Funnels — a set of pages which lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different kind of experience for the client.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
So In conclusion we say choose ClickFunnels should you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody in your team that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your pick.
If you are on budget but need to get the job done without sacrificing quality or having to know one thing about code, Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Thrive Themes
So what is the last score?
They all have different niches, to be sure.
Unbounce provides you flexibility when it comes to creating your pages, and is a good choice for experienced online marketers who also have a ready budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who wish to create landing pages jointly with other team members.
No matter how you look at it, objectively, thanks to not only its power but also its simplicity and pricing, Leadpages is the winner. If you are starting up, and you want to push your company forward, If you’re already in the thick of it and want to give your pride and pleasure a increase, if you would like to get a marketing increase that isn’t too complex, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.