In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make aesthetically appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can allow you to create the landing page you need to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Sumome
Let’s start this out by running a couple of what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes constructing landing pages a breeze. You have over 130 templates to play around with, fantastic integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a full website should you require it to.
Instapages includes a unique grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a great deal of integrations, analytics made simple, split testing and collaboration tools that are particularly useful if you’re working as a team. Leadpages vs Sumome
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They just have a lot more to choose from. Yes, you will find far more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, the two Leadpages and Instapages have fantastic templates to provide you, undoubtedly, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor using a grid-based layout that will assist you build your page. It is pretty similar really to how WordPress lets you build. It is a fairly simple and effortless builder which works particularly well if you are all about finding the right spacing and getting things perfectly organized.
On the other, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form construction interface. Now you do not have to obey a template and alternatively you can drag and drop your elements anywhere on the page.
This allows you more freedom to have the plan you want. Instapages provides hints on how to correctly align your elements needless to say — they won’t just leave you be with no guide — but you’re free to ignore the suggestions and do anything you want.
We will not say one is far better than other since, in the end daily, it really boils down to your taste and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It’s on you.
One facet wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as components you will need when constructing your landing page.
When it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ cheapest plan comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that’s simply their lowest priced offer.
Yeah, there are a number of attributes in the cheapest plan of Instapages you will find just on another plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
In the end of the day, we are going with Leadpages with this particular one. That’s not to say Instapages is a lousy option. If you want a more free-form editor, regularly collaborate with a team and you need collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
But from how we’re looking at it, Leadpages just has more value for the price it provides. It gives various tools that are on par with Instapages, a great editor and offers that are unique to it like Leadboxes (that permits you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you want to view and try it on your own, the two platforms offer you 14-day free trials.
For us though, if you only want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the previous section, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was made with the objective of assisting marketers develop their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you track relevant parameters and data for your analytics — a step over what Google Analytics can provide, enabling you to adjust if needed.
You really won’t have any trouble using either or. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (though we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up the best way to use the editors after a couple of attempts. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
But if we are judging on the caliber of the editor, then we would need to give it to Unbounce. Leadpages offers two types of editors to appeal to two distinct kinds of people that want to make use of their solutions. Unbounce caters to everyone with only one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is worth it. Leadpages vs Sumome
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins with it’s normal offering of $37 per month as compared to Unbounce’s $79 per month if they’re both billed yearly. That’s a significant monthly difference that may stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point shows just as much. But for everyone, from novices, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, more affordable and offers you all of the luxury tools you will need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
First, the basics! If Leadpages helps you produce Landing Pages which could help you welcome visitors and numerical their clicks right into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages that lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference has been established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different sort of experience for the customer.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels if you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have somebody on your team which can). If you want your marketing solution to be all in one, if you need it to stream and move like an orchestra that reacts to a another, this is the right option.
If you’re on budget but need to get the work done without sacrificing quality or having to understand a single thing about code, Leadpages is perfect for you personally. If your business only really wants a one-step landing page, why complicate your life.
Keeping it easy sometimes could be the most powerful move you could create.
Who Takes the Lead? Leadpages vs Sumome
So what’s the last score?
They all have various niches, to be sure.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for those who want to create landing pages together with their team.
No matter how you cut it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you are beginning, and you want to push your business forward, If you are in the thick of it and want to give your pride and joy a boost, if you want to get a marketing increase that isn’t too complex, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.