In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to make visually pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can allow you to create the landing page you need to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Squarespace
Let us start this out by running a few what each tool has to bring to the table.
Leadpages has that fantastic drag and drop editor that makes constructing landing pages a breeze. You have over 130 templates to play around with, great integrations along with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to create a complete website if you need it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that’re especially helpful when you’re working as a team. Leadpages vs Squarespace
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They simply have a lot more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, the two Leadpages and Instapages have fantastic templates to provide you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
If it comes to their page editor, however, it’s a matter of personal preference since they do their jobs really well, but in different ways.
Leadpages utilizes a drag-and-drop editor using a grid-based layout to assist you build your page. It’s pretty similar actually to how WordPress allows you to build. It is a pretty simple and easy builder that works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid , Instapages employs a free for all, free-form building interface. Nowadays you don’t need to obey a template and instead it’s possible to drag and drop your own components anywhere on the page.
This permits you freedom to get the plan you desire. Instapages will offer suggestions on how to correctly align your elements of course — they will not just leave you with no guide — but you are free to ignore the suggestions and do anything you desire.
We will not say one is better than other because, at the end the day, it actually boils down to your own preference and type of building. Would you like a guided experience which makes building much simpler and easier, or would you desire the ability to do whatever you need to as you produce?
It’s on you.
One facet wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as components you will need when building your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that’s just their cheapest offer.
Yeah, there are some attributes in the cheapest plan of Instapages you’ll find only on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
At the end of the day, we are going with Leadpages with this one. That is not to mention Instapages is a lousy choice. If you want a more free-form editor, regularly collaborate with a team and you also require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from how we are considering it, Leadpages only has more worth to the price it offers. It gives a plethora of tools that are on par with Instapages, a fantastic editor and offers which are unique to it like Leadboxes (which allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you only want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last segment, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the objective of assisting marketers grow their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even helps you track relevant data and parameters for your analytics — a step above what Google Analytics may offer, allowing you to adjust if necessary.
Both tools are pretty easy to use. Leadpages has two editors that you can utilize, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners won’t have much problem picking up the best way to use the editors after a couple of tries.Overall, they’re both pretty easy tools to understand and use, therefore it’s a tie in that region.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two kinds of editors to appeal to two distinct kinds of men and women who wish to create use of their services. Unbounce caters to everybody with just one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is worth it. Leadpages vs Squarespace
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins it’s normal offering of $37 a month as compared to Unbounce’s $79 per month if they are both billed yearly. That is a substantial monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, more affordable and offers you all the high-end tools you will have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that is not essentially 1 to 1 match-up since yes, they do allow you to market your business, however they do it in different ways.
First, the Fundamentals! If Leadpages makes it possible to produce Landing Pages which can enable you to welcome visitors and numerical their clicks into a opt-in and other items, ClickFunnels allows you produce Sales Funnels — a set of pages that direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the gap has been established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different sort of experience for the client.
That’s not taking a knock Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
At the end of the day we say go for ClickFunnels should you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody on your team which can). If you want your marketing solution to be all in one, if you need it to flow and move to be an orchestra that reacts to one another, this is the ideal option.
If you are on budget but will need to get the work done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . Why complicate your life if your business only really needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Squarespace
So what is the last score?
All of them have different niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to create landing pages jointly with their team.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are beginning, and you wish to push your business forward, If you’re in the thick of it and want to give your pride and pleasure a boost, if you would like to get a marketing boost that is not too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.