In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is permitted to make aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can help you create the landing page that you want to move forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages and Mailerlite
Let’s start this out by running a few what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You’ve got over 130 templates to play around with, fantastic integrations along with your favorites, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to create a full site should you require it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that are particularly helpful when you’re working as a team. Leadpages and Mailerlite
In terms of templates, the clear winner concerning the sheer quantity and number is Instapages. They simply have a lot more to pick from. Yes, there are more free templates with Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to select from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor using a grid-based layout to assist you construct your page. It is pretty similar really to how WordPress lets you build. It is a fairly straightforward and effortless builder which works particularly well if you’re all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid system, Instapages employs a free for all, free-form building interface. Now you do not have to follow a template and alternatively it’s possible to drag and drop your elements anywhere on the page.
This permits you more freedom to have the plan you desire. Instapages will offer suggestions on how to properly align your components of course — they won’t just leave you be with no help — but you are free to ignore the hints and do anything you desire.
We will not say one is better than other because, at the end the day, it really boils down to your preference and type of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
1 facet wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as components you will need when building your landing page.
If it comes to price, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are some attributes in the cheapest plan of Instapages you will find only on another plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That’s not to say Instapages is a lousy option. If you’d like a more free-form editor, regularly collaborate with a team and you also need collaboration tools and do not mind the steep cost, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers various tools which are on par with Instapages, a great editor and offerings that are unique for this such as Leadboxes (that allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to see and try it on your own, the two programs offer you 14-day free trials.
For us though, in the event that you only wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the previous segment, so lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping marketers develop their businesses via successful conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data to your analytics — a step above what Google Analytics may provide, allowing you to correct if needed.
Both tools are pretty easy to use. Leadpages includes two editors that you can use, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few tries, beginners will not have much problem picking up the best way to use the editors.Overall, they are both pretty simple tools to learn and use, therefore it is a tie in that area.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two types of editors to appeal to two different sorts of people that wish to create use of their services. Unbounce caters to everybody with just one. Yes it may not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages and Mailerlite
Concerning the all critical templates, Leadpages has considerably more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They are pretty good really, and optimized and designed to be the most successful that they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month as compared to Unbounce’s $79 per month if they are both billed yearly. That is a substantial monthly difference that can stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, cheaper and offers you all of the luxury tools you’ll have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which is not inherently 1 to 1 match-up since yes, they do help you advertise your business, however they do it in different ways.
First, the Fundamentals! If Leadpages helps you produce Landing Pages that could help you welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels allows you produce Sales Funnels — a set of pages that direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap was established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages takes the lead and wins by a mile. But it’s clear as to why this is — it is not anywhere near as rich and intricate as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but will offer a different sort of experience for your customer.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have someone on your team that can). If you want your marketing solution to be in one, if you need it to flow and move like an orchestra that responds to one another, this is the ideal option.
If you’re on budget but will need to find the work done without sacrificing quality or having to understand a single thing about code, then Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
Sometimes , all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages and Mailerlite
So what’s the final score?
They all have different markets, to be sure.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for all those who wish to make landing pages jointly with their team.
But the big winner concerning simplicity, the power of its own editor and it has fantastic price range, is Leadpages. If you are starting up, and you wish to push your company forward, If you are already in the thick of it and want to give your pride and joy a increase, if you would like to get a marketing increase that isn’t too complex, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.