In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to make aesthetically pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can allow you to create the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Pagefly
Let’s start this out by running a few what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You’ve got over 130 templates to fool around with, fantastic integrations along with your favorites, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to create a full site should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that are especially helpful if you’re employed as a team. Leadpages vs Pagefly
In terms of templates, the clear winner concerning the sheer number and quantity is Instapages. They simply have a lot more to choose from. Yes, there are far more free templates with Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have great templates to provide you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
When it comes to their webpage editor, however, it is a matter of personal preference because they both do their jobs really well, but in different ways.
Leadpages uses a drag-and-drop editor using a grid-based layout to help you construct your page. It is pretty similar actually to how WordPress lets you build. It’s a pretty simple and easy builder which works especially well if you’re all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid system, Instapages uses a free for all, free-form building port. Nowadays you do not have to obey a template and instead it’s possible to drag and drop your components anywhere on the page.
This permits you freedom to get the design you want. Instapages provides suggestions on how to properly align your components of course — they will not only leave you be with no help — but you are free to ignore the hints and do whatever you desire.
We will not say one is far better than other since, in the end the day, it actually boils down to your preference and type of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
1 aspect wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really helpful as elements you’ll need when building your landing page.
If it comes to price, Leadpages kind of wins, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ lowest plan comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are a number of attributes in the least expensive plan of Instapages you’ll find only on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy option. If you want a more well-intentioned editor, work with a team and you also need collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers various tools which are on par with Instapages, a fantastic editor and offerings that are unique for this like Leadboxes (that allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to view and try it for yourself, both programs offer 14-day free trials.
For us however, in the event that you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the goal of helping marketers develop their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data for your analytics — a step over what Google Analytics may provide, allowing you to adjust if necessary.
You really won’t have any problems using either or. Leadpages has two editors that you can use, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up the best way to use the editors after a couple of tries.All in all, they are both pretty simple tools to learn and use, so it’s a tie in that area.
However, if we’re judging on the quality of the editor, we would have to give it to Unbounce. Leadpages provides two kinds of editors to appeal to two different kinds of men and women that want to make use of their services. Unbounce caters to everybody with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Leadpages vs Pagefly
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 per month if they are both billed annually. That’s a significant monthly difference that may stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and bigger companies. The price point reveals just as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, cheaper and offers you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the basics! If Leadpages makes it possible to produce Landing Pages that can help you welcome visitors and covert their clicks right into an opt-in and other items, ClickFunnels permits you create Sales Funnels — a set of pages that direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you are judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But then it’s clear as to why that is — it’s not nearly as rich and intricate as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for the client.
That is not taking a knock Leadpages and the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have someone in your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in tandem, then this should be your choice.
If you’re on budget but need to get the job done without sacrificing quality or having to know one thing about code, then Leadpages is perfect for you . Why complicate your life if your business only wants a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Pagefly
So what’s the final score?
They all have different niches, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for those who want to make landing pages together with other team members.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your company forward, If you’re already in the thick of it and want to give your pride and joy a boost, if you want to acquire a marketing boost that isn’t too complex, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.