In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools will allow you to produce the landing page you want to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Optimizepress for Landing Pages
Let us start this out by running down a few what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You’ve got over 130 templates to play around with, great integrations with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to create a complete website if you need it to.
Instapages includes a unique grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a great deal of integrations, analytics made easy, split testing and collaboration tools that are particularly helpful if you’re employed as a team. Leadpages vs Optimizepress for Landing Pages
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have a lot more to pick from. Yes, there are more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, both Leadpages and Instapages have great templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based layout to help you construct your page. It’s pretty similar actually to how WordPress allows you to build. It is a fairly simple and easy builder that works especially well if you are all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid , Instapages employs a free for all, free-form construction port. Nowadays you do not have to follow a template and instead you can drag and drop your elements anywhere on the page.
This permits you freedom to get the plan you desire. Instapages provides hints on how to correctly align your components of course — they won’t just leave you be with no help — but you are free to ignore the suggestions and do anything you want.
We won’t say one is far better than other since, in the end the day, it really boils down to your own taste and type of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
One aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as elements you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that is just their lowest priced plans.
Yeah, there are some attributes in the least expensive plan of Instapages you’ll find just on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages with this particular one. That’s not to say Instapages is a bad option. If you want a more well-intentioned editor, work with a team and you also require collaboration tools and do not mind the steep cost, then by all means, Instapages could be the one for you.
But from the way we are looking at it, Leadpages only has more worth for the price it offers. It gives various tools that are on par with Instapages, a great editor and offers which are unique for this like Leadboxes (which allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you want to view and try it for yourself, both programs offer 14-day free trials.
For us however, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last section, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the goal of helping marketers grow their businesses via effective conversion. Flashforward to 2020 and they’ve been doing exactly that, with their number one instrument being their systematic landing page builder and editor.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step over what Google Analytics may provide, allowing you to adjust if necessary.
Both tools are rather simple to use. Leadpages has two editors that you can utilize, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it is quite simple to use, together with its myriad of templates.
After just a couple of tries, beginners won’t have much problem picking up how to use the editors. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
But if we are judging on the quality of the editor, then we’d have to give it to Unbounce. Leadpages provides two types of editors to appeal to two different kinds of men and women that want to make use of their services. Unbounce caters to everyone with just one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages vs Optimizepress for Landing Pages
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s normal offering of $37 a month as compared to Unbounce’s $79 per month if they’re both billed yearly. That’s a significant monthly difference that may stack-up if utilized for the long run.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and larger companies. The price point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, more affordable and provides you all of the luxury tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages makes it possible to produce Landing Pages which can enable you to welcome visitors and numerical their clicks into a opt-in and other items, ClickFunnels permits you create Sales Funnels — a series of pages which direct the visitor towards your objective.
Both can help you and your business grow.
So that the gap has been established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why that is — it is not anywhere near as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different sort of experience for the customer.
That is not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you need are landing pages, why look further?
So In conclusion we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody on your staff that can). If you want to approach your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in tandem, then this should be your pick.
If you are on budget but need to get the job done without sacrificing quality or having to know one thing about code, Leadpages is right here for you personally. If your company only really needs a one-step landing page, then why complicate your life.
Sometimes , all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Optimizepress for Landing Pages
So what’s the last score?
They all have different markets, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Instapage is for those who want to create landing pages together with other people thanks to their excellent collaboration tools.
But overall, the big winner concerning simplicity, the energy of its editor and it has fantastic price range, is Leadpages. If you’re starting up, and you want to push your business forward, If you’re already in the thick of it and want to give your pride and joy a increase, if you want to acquire a marketing boost that is not too complex, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.