In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is permitted to create visually appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can allow you to create the landing page you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages vs Leadsites
Let’s start this out by running a couple of what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes constructing landing pages a breeze. You have over 130 templates to play around with, fantastic integrations along with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the ability to produce a full website should you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a great deal of integrations, analytics made simple, split testing and collaboration tools that’re especially helpful if you’re employed as a team. Leadpages vs Leadsites
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They simply have so much more to choose from. Yes, you will find more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here is you.
Leadpages utilizes a drag-and-drop editor with a grid-based design that will assist you build your page. It’s pretty similar actually to how WordPress allows you to build. It’s a fairly simple and effortless builder which works particularly well if you are all about finding the right spacing and getting things perfectly organized.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages employs a free for all, free-form building interface. Now you don’t have to follow a template and instead it’s possible to drag and drop your own components anywhere on the page.
This allows you freedom to get the design you want. Instapages provides hints about how to correctly align your components needless to say — they won’t only leave you be with no help — but you are free to ignore the hints and do anything you desire.
We won’t say one is far better than other since, in the end the day, it really boils down to your taste and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
1 aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as components you will need when constructing your landing page.
If it comes to price, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that is just their cheapest offer.
Yeah, there are some attributes in the cheapest plan of Instapages you will find just on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy option. If you’d like a more free-form editor, regularly collaborate with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives a plethora of tools that are on par with Instapages, a fantastic editor and offerings that are unique to it like Leadboxes (which permits you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous section, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the objective of assisting advertisers grow their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even helps you monitor relevant parameters and data to your analytics — a step above what Google Analytics can offer, allowing you to correct if necessary.
Both tools are pretty easy to use. Leadpages has two editors for you to use, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners won’t have much problem picking up the best way to use the editors after a couple of attempts.Overall, they’re both pretty simple tools to learn and use, so it is a tie in that area.
When simply discussing the about the quality of the editor, then Unbounce is the victor. Leadpages provides two kinds of editors to appeal to two distinct sorts of people that wish to create use of their solutions. Unbounce caters to everyone with just one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is worth it. Leadpages vs Leadsites
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that’s not to mention Unbounce’s templates are of a lower quality. They are pretty good actually, and designed and optimized to be the most effective that they can be.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month if they are both billed yearly. That’s a significant monthly difference that may stack-up if utilized for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s easy to use, more affordable and provides you all of the luxury tools you’ll have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
Let’s examine the basics first, yeah? If Leadpages makes it possible to create Landing Pages which could enable you to welcome visitors and covert their clicks into a opt-in and other items, ClickFunnels permits you produce Sales Funnels — a series of pages that direct the visitor towards your goal.
Both can assist you and your company grow.
So now that that the gap has been established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different sort of experience for the customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you need are landing pages, why look further?
So In conclusion we say go for ClickFunnels should you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody in your staff which can). If you want your promotion solution to be all in one, if you require it to stream and move like an orchestra that responds to a another, this is the ideal choice.
If you’re on budget but will need to get the job done without sacrificing quality or having to understand a single thing about code, then Leadpages is right here for you personally. If your company only really needs a one-step landing page, why complicate your life.
At times, all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Leadsites
So what is the final score?
They all have various niches, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for those who want to make landing pages jointly with others.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are starting up, and you want to push your business forward, If you are already in the thick of it and wish to give your pride and joy a increase, if you want to get a marketing boost that isn’t too complex, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.