In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is empowered to create visually pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will allow you to create the landing page that you need to move forward? Is it possible for Leadpages to still ascend and be victorious?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Landingi
Let us start this out by running down a few what each tool must bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to play around with, great integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to create a complete website should you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that are especially helpful if you’re working as a team. Leadpages vs Landingi
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They simply have so much more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, the two Leadpages and Instapages have great templates to offer you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor using a grid-based design to assist you build your page. It’s pretty similar actually to how WordPress allows you to build. It’s a pretty straightforward and easy builder which works especially well if you’re all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid , Instapages employs a free for all, free-form building port. Nowadays you don’t have to follow a template and alternatively it’s possible to drag and drop your own elements anywhere on the page.
This permits you more freedom to get the design you desire. Instapages provides hints about how to properly align your elements needless to say — they won’t just leave you with no guide — but you’re free to ignore the hints and do whatever you desire.
We will not say one is better than other since, at the end the day, it actually boils down to your own taste and type of building. Would you like a guided experience which makes building much simpler and easier, or would you desire the ability to do whatever you need to as you create?
It’s on you.
1 aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really useful as components you will need when constructing your landing page.
If it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that’s just their cheapest plans.
Yeah, there are some features in the least expensive plan of Instapages you’ll find just on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
At the end of the day, we’re going with Leadpages with this one. That’s not to say Instapages is a bad choice. If you’d like a more free-form editor, regularly collaborate with a team and you require collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
But from how we are looking at it, Leadpages just has more value for the price it offers. It offers various tools which are on par with Instapages, a great editor and offerings which are unique to it like Leadboxes (that allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you just want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of assisting marketers develop their businesses via successful conversion. Flashforward to 2020 and they have been doing exactly that, using their number one instrument being their systematic landing page builder and editor.
Much like Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you track relevant parameters and data to your analytics — a step over what Google Analytics may provide, allowing you to adjust if needed.
You really won’t have any problems using either or. Leadpages has two editors that you can utilize, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it’s quite easy to use, with its myriad of templates.
Beginners will not have much problem picking up the best way to use the editors after a couple of tries. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
However, if we’re judging on the caliber of the editor, we would have to give it to Unbounce. Leadpages provides two kinds of editors to appeal to two distinct kinds of men and women who want to create use of their solutions. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages vs Landingi
Concerning the all critical templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a lower quality. They are pretty good actually, and optimized and designed to be the most successful they may be.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 per month if they are both billed annually. That is a substantial monthly difference that may stack-up if utilized for the future.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to marketing agencies and bigger businesses. The cost point shows just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, cheaper and offers you all the luxury tools you’ll need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the basics! If Leadpages helps you produce Landing Pages which could help you welcome visitors and covert their clicks into a opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for your customer.
That’s not taking a knock Leadpages and the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels if you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your team which can). If you want to approach your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you’re on budget but will need to find the job done without sacrificing quality or having to know a single thing about code, then Leadpages is perfect for you personally. If your company only really needs a one-step landing page, why complicate your life.
Keeping it easy occasionally may be the most powerful move you could make.
Who Takes the Lead? Leadpages vs Landingi
So what’s the final score?
They all have various niches, to be certain.
Unbounce provides you flexibility when it comes to producing your pages, and it is a good pick for experienced online entrepreneurs that additionally have a ready budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who wish to create landing pages jointly with their team.
But overall, the big winner concerning simplicity, the power of its own editor and it’s fantastic price range, is Leadpages. If you are starting up, and you wish to push your business forward, If you are in the thick of it and want to present your pride and joy a boost, if you want to acquire a marketing boost that isn’t too complicated, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.