In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is permitted to make aesthetically pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will help you produce the landing page you need to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages vs Lander
Let us start this out by running a couple of what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to fool around with, fantastic integrations along with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a full website if you need it to.
Instapages has a unique grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that’re particularly helpful if you’re employed as a team. Leadpages vs Lander
In terms of templates, the crystal clear winner in terms of the sheer quantity and number is Instapages. They simply have so much more to choose from. Yes, you will find more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the win.
If it comes to their webpage editor, however, it is a matter of personal preference because they both do their jobs really well, but also in various ways.
Leadpages uses a drag-and-drop editor with a grid-based layout to help you construct your page. It’s pretty similar actually to how WordPress allows you to build. It’s a pretty straightforward and effortless builder which works particularly well if you’re all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid system, Instapages uses a free for all, free-form building port. Now you do not have to obey a template and alternatively you can drag and drop your components anywhere on the page.
This permits you freedom to get the plan you desire. Instapages will offer suggestions about how to correctly align your components needless to say — they will not just leave you be with no guide — but you’re free to ignore the hints and do anything you want.
We won’t say one is better than other since, at the end daily, it really boils down to your own taste and style of building. Would you like a guided experience that makes building much simpler and easier, or would you desire the ability to do anything you want to as you produce?
It’s on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as elements you will need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that’s just their cheapest plans.
Yeah, there are a number of features in the least expensive plan of Instapages you will find just on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That’s not to mention Instapages is a bad choice. If you want a more well-intentioned editor, regularly collaborate with a team and you require collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
But from the way we’re looking at it, Leadpages just has more worth to the price it provides. It gives various tools which are on par with Instapages, a great editor and offers that are unique for this such as Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you would like to view and try it on your own, the two programs offer you 14-day free trials.
For us though, in the event that you only want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous section, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of helping marketers grow their businesses via successful conversion. Flashforward to 2020 and they have been doing just that, with their number one instrument being their systematic landing page builder and editor.
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even helps you track relevant parameters and data to your analytics — a step above what Google Analytics may provide, enabling you to correct if needed.
Both tools are pretty easy to use. Leadpages has two editors for you to utilize, the standard as well as the drag-and-drop (though we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few tries, beginners won’t have much problem picking up the best way to use the editors. At the end of the day, these programs are equal when it comes to how simple it is to use their editors.
However, if we’re judging on the caliber of the editor, then we’d need to give it to Unbounce. Leadpages provides two types of editors to appeal to two different sorts of men and women that want to make use of their services. Unbounce caters to everybody with just one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages vs Lander
In terms of the all critical templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They are pretty good actually, and optimized and designed to be the most successful they can be.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 a month if they’re both billed yearly. That’s a significant monthly difference that may stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, more affordable and offers you all the high-end tools you will need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
First, the basics! If Leadpages makes it possible to create Landing Pages that can help you welcome visitors and numerical their clicks right into a opt-in and other items, ClickFunnels permits you create Sales Funnels — a set of pages which lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the difference was established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then it’s clear as to why that is — it is not nearly as rich and intricate as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different kind of experience for the client.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels if you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone on your staff that can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you’re on budget but will need to get the work done without sacrificing quality or having to know one thing about code, then Leadpages is perfect for you personally. If your company only really needs a one-step landing page, then why complicate your life.
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Lander
So what is the final score?
They all have various niches, to be certain.
Unbounce provides you flexibility when it comes to creating your pages, and is a fantastic pick for experienced online marketers who additionally have a prepared budget .
Instapage is for all those who wish to create landing pages jointly with others thanks to their great collaboration tools.
But overall, the big winner concerning simplicity, the power of its own editor and it has fantastic price range, is Leadpages. If you’re beginning, and you wish to push your business forward, If you’re already in the thick of it and want to give your pride and joy a boost, if you would like to acquire a marketing increase that isn’t too complex, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.