In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is permitted to create aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to create the landing page that you want to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages and Stripe
Let’s start this out by running a few what each tool has to bring to the table.
Leadpages is blessed with a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to fool around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a full website should you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that’re particularly useful if you’re working as a team. Leadpages and Stripe
Concerning templates, the clear winner concerning the sheer quantity and number is Instapages. They simply have a lot more to choose from. Yes, you will find far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, both Leadpages and Instapages have great templates to provide you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor using a grid-based layout to help you build your page. It’s pretty similar actually to how WordPress allows you to build. It’s a fairly simple and easy builder that works especially well if you are all about finding the proper spacing and getting things perfectly organized.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid system, Instapages employs a free for all, free-form construction port. Now you don’t need to follow a template and alternatively you can drag and drop your own elements anywhere on the page.
This permits you more freedom to have the plan you want. Instapages will offer suggestions about how to correctly align your elements needless to say — they will not only leave you be with no guide — but you are free to ignore the hints and do anything you desire.
We will not say one is far better than other since, in the end the day, it actually boils down to your own preference and type of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really useful as components you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ lowest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that is just their lowest priced plans.
Yeah, there are a number of attributes in the least expensive plan of Instapages you’ll find just on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages with this one. That is not to mention Instapages is a bad option. If you’d like a more well-intentioned editor, work with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It gives a plethora of tools which are on par with Instapages, a great editor and offerings which are unique to it like Leadboxes (which allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to view and try it for yourself, the two platforms offer you 14-day free trials.
For us however, in the event that you only want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last section, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting advertisers develop their businesses via successful conversion. Flashforward to 2020 and they have been doing exactly that, with their number one instrument being their systematic landing page builder and editor.
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even helps you track relevant data and parameters for your analytics — a step above what Google Analytics can provide, enabling you to correct if needed.
Both tools are pretty easy to use. Leadpages includes two editors that you can utilize, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. The latter also uses a drag and drop interface, and it’s really easy to use, with its army of templates.
Beginners won’t have much problem picking up the best way to use the editors after a couple of tries. At the end of the day, these tools are equal when it comes to how simple it is to use their editors.
When simply discussing the about the quality of the editor, then Unbounce is the victor. Leadpages provides two types of editors to appeal to two different kinds of men and women that want to create use of their solutions. Unbounce caters to everybody with only one. Yes it may not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages and Stripe
In terms of the all critical templates, Leadpages has considerably more than Unbounce, but that’s not to mention Unbounce’s templates are of a low quality. They’re pretty good actually, and designed and optimized to be the most successful they may be.
For pricing, Leadpages wins it’s standard offering of $37 per month as compared to Unbounce’s $79 a month if they are both billed yearly. That’s a substantial monthly difference that may stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the cost point shows as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, more affordable and offers you all of the high-end tools you will need to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which is not inherently 1 to 2 1 match-up since yes, they do allow you to market your organization, however they do it in varying ways.
First, the Fundamentals! If Leadpages helps you create Landing Pages which can enable you to welcome visitors and covert their clicks into an opt-in and other items, ClickFunnels permits you produce Sales Funnels — a set of pages that lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap was established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but will offer a different sort of experience for the customer.
That’s not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
So In conclusion we say choose ClickFunnels should you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody in your team which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in tandem, then this should be your choice.
If you are on budget but need to get the job done without sacrificing quality or having to know one thing about code, then Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
At times, all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages and Stripe
So what’s the final score?
They all have different niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Instapage is for those who wish to make landing pages together with others thanks to their excellent collaboration tools.
No matter how you look at it, objectively, thanks to not only its power but also its simplicity and pricing, Leadpages is the winner. If you are beginning, and you want to push your company forward, If you are already in the thick of it and wish to give your pride and pleasure a increase, if you would like to get a marketing increase that is not too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.