In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is permitted to make visually pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools will help you produce the landing page you need to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Kartra
Let us start this out by running down a few what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes constructing landing pages a breeze. You’ve got over 130 templates to play around with, fantastic integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a complete site if you need it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that’re particularly helpful if you’re employed as a team. Leadpages vs Kartra
In the battle of the templates, the quick win is given to Instapages solely for the sheer number they have. They just have a lot more to pick from. Yes, there are far more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to select from, but since Instapages just has so much on its side, it still takes the win.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you build your page. It’s pretty similar actually to how WordPress lets you build. It is a fairly simple and effortless builder which works particularly well if you’re all about finding the right spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid system, Instapages uses a free for all, free-form building port. Now you don’t have to follow a template and alternatively you can drag and drop your components anywhere on the page.
This allows you freedom to have the design you want. Instapages provides hints on how to correctly align your components of course — they will not just leave you be with no guide — but you are free to ignore the suggestions and do whatever you desire.
We will not say one is better than other since, in the end the day, it really boils down to your own taste and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
1 facet wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really helpful as elements you’ll need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that’s just their cheapest offer.
Yeah, there are a number of features in the cheapest plan of Instapages you will find just on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the afternoon, we are going with Leadpages with this one. That is not to say Instapages is a bad option. If you’d like a more free-form editor, regularly collaborate with a team and you also require collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It gives a plethora of tools that are on par with Instapages, a great editor and offerings that are unique to it like Leadboxes (which permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to see and try it for yourself, both programs offer you 14-day free trials.
For us though, in the event that you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the previous segment, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of assisting advertisers grow their businesses via successful conversion. Flashforward to 2020 and they have been doing exactly that, using their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data for your analytics — a step above what Google Analytics can provide, allowing you to adjust if necessary.
Both tools are pretty easy to use. Leadpages has two editors that you can utilize, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it is quite simple to use, together with its army of templates.
Beginners will not have much of a problem picking up how to use the editors after a few attempts.Overall, they’re both pretty easy tools to understand and use, therefore it is a tie in that area.
But if we’re judging on the caliber of the editor, we’d need to give it to Unbounce. Leadpages offers two kinds of editors to cater to two different sorts of people that wish to create use of their solutions. Unbounce caters to everybody with only one. Yes it may not be as simple as Leadpage’s, but the excess effort is worth it. Leadpages vs Kartra
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins it’s normal offering of $37 a month when compared with Unbounce’s $79 a month when they’re both billed annually. That’s a significant monthly difference that can stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point shows just as much. But for everyone, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, cheaper and provides you all the high-end tools you will need to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages with ClickFunnels — that isn’t essentially 1 to 1 match-up since , they do allow you to market your business, however they do it in different ways.
Let’s look at the basics first, yeah? If Leadpages helps you produce Landing Pages that can help you welcome visitors and covert their clicks into a opt-in and other things, ClickFunnels allows you create Sales Funnels — a set of pages which direct the visitor towards your objective.
Both can assist you and your business grow.
So that the gap was established, how do they fare? Well, if you’re judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it’s not nearly as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different sort of experience for your client.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
So In conclusion we say choose ClickFunnels should you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your team that can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your pick.
If you’re on budget but need to get the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . Why complicate your life if your business only wants a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Kartra
So what’s the last score?
They all have various niches, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for those who want to make landing pages jointly with others thanks to their excellent collaboration tools.
But the big winner in terms of simplicity, the power of its editor and it’s fantastic budget, is Leadpages. If you’re starting up, and you want to push your company forward, If you are already in the thick of it and wish to present your pride and pleasure a boost, if you want to get a marketing increase that isn’t too complicated, then that is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.