In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to create visually appeasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to produce the landing page you need to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages and Shopify
Let’s start this out by running down a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to fool around with, great integrations along with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a complete website should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that’re especially useful if you’re employed as a team. Leadpages and Shopify
In terms of templates, the crystal clear winner concerning the sheer quantity and number is Instapages. They simply have a lot more to pick from. Yes, there are far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to select from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages uses a drag-and-drop editor with a grid-based design to help you build your page. It’s pretty similar really to how WordPress lets you build. It is a fairly straightforward and effortless builder which works especially well if you are all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Instead of a grid system, Instapages employs a free for all, free-form construction port. Now you don’t have to obey a template and instead you can drag and drop your own components anywhere on the page.
This allows you more freedom to get the design you desire. Instapages provides suggestions on how to correctly align your components needless to say — they won’t only leave you with no guide — but you are free to ignore the suggestions and do anything you want.
We won’t say one is far better than other because, at the end daily, it really boils down to your preference and type of building. Would you like a guided experience that makes building even simpler and easier, or do you desire the capability to do whatever you need to as you create?
It’s on you.
One aspect wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be quite helpful as elements you’ll need when building your landing page.
If it comes to price, Leadpages kind of wins, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ lowest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are some features in the cheapest plan of Instapages you will find just on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to say Instapages is a lousy choice. If you want a more free-form editor, work with a team and you also require collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
But from how we’re considering it, Leadpages only has more worth to the price it offers. It offers various tools that are on par with Instapages, a fantastic editor and offerings that are unique for this such as Leadboxes (that allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you would like to view and try it for yourself, both programs offer you 14-day free trials.
For us however, if you only want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last segment, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you track relevant parameters and data for your analytics — a step above what Google Analytics can offer, allowing you to correct if necessary.
You really won’t have any trouble using either or. Leadpages has two editors that you can use, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much problem picking up the best way to use the editors after a few tries. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
However, if we’re judging on the quality of the editor, we’d have to give it to Unbounce. Leadpages offers two kinds of editors to cater to two distinct sorts of people who wish to make use of their solutions. Unbounce caters to everyone with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Leadpages and Shopify
In terms of the all critical templates, Leadpages has considerably more than Unbounce, but that’s not to mention Unbounce’s templates are of a low quality. They’re pretty good actually, and designed and optimized to be the most successful they may be.
For pricing, Leadpages wins with it’s normal offering of $37 a month when compared with Unbounce’s $79 a month when they’re both billed annually. That’s a significant monthly difference that can stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point shows just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s easy to use, cheaper and provides you all the high-end tools you’ll need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which isn’t inherently 1 to 2 1 match-up since , they do allow you to market your business, however they do it in varying ways.
Let’s examine the basics first, yeah? If Leadpages makes it possible to produce Landing Pages which can enable you to welcome visitors and covert their clicks right into a opt-in and other things, ClickFunnels permits you produce Sales Funnels — a set of pages which direct the visitor towards your objective.
Both can assist you and your business grow.
So now that that the difference was established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re both different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different sort of experience for the customer.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
So In conclusion we say go for ClickFunnels if you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody on your team which can). If you’d like your promotion strategy to be all in a single, if you need it to stream and move like an orchestra that reacts to one another, this is the ideal option.
If you are on budget but will need to find the job done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages and Shopify
So what’s the last score?
They all have different niches, to be certain.
Unbounce provides you flexibility when it comes to creating your pages, and it is a good choice for experienced online marketers who also have a prepared budget in hand.
Instapage is for those who want to create landing pages together with others thanks to their excellent collaboration tools.
But the big winner concerning simplicity, the energy of its own editor and it’s fantastic price range, is Leadpages. If you are beginning, and you wish to push your company forward, If you are in the thick of it and want to present your pride and joy a boost, if you want to acquire a marketing increase that isn’t too complicated, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.