In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is permitted to create visually pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can allow you to create the landing page you want to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs Instapage Which is Better
Let’s start this out by running down a few what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You have over 130 templates to play around with, fantastic integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the capacity to create a full site if you need it to.
Instapages has a unique grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a great deal of integrations, analytics created simple, split testing and collaboration tools that are particularly helpful when you’re working as a team. Leadpages vs Instapage Which is Better
Concerning templates, the crystal clear winner in terms of the sheer number and quantity is Instapages. They just have so much more to pick from. Yes, there are more free templates with Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have great templates to offer you, without a doubt, but because of sheer numbers, Instapages wins this round.
When it comes to their webpage editor though, it is a matter of personal preference because they do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you construct your page. It is pretty similar really to how WordPress allows you to build. It is a pretty simple and easy builder that works especially well if you’re all about finding the right spacing and getting things perfectly aligned.
On the flip side, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form building port. Now you do not have to follow a template and alternatively you can drag and drop your elements anywhere on the page.
This allows you more freedom to have the design you desire. Instapages provides suggestions on how to properly align your components of course — they will not only leave you be with no help — but you’re free to ignore the hints and do anything you desire.
We won’t say one is better than other since, in the end daily, it really boils down to your own preference and type of building. Would you like a guided experience which makes building even simpler and easier, or do you desire the capability to do anything you need to as you produce?
It is on you.
One facet wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite helpful as components you’ll need when building your landing page.
If it comes to price, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 difference on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are some features in the least expensive plan of Instapages you will find only on another plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages for this one. That’s not to mention Instapages is a lousy option. If you’d like a more well-intentioned editor, regularly collaborate with a team and you require collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
But from the way we are considering it, Leadpages only has more worth for the price it offers. It offers various tools that are on par with Instapages, a fantastic editor and offers that are unique for this such as Leadboxes (that allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last section, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping marketers grow their businesses via successful conversion. Flashforward to 2020 and they’ve been doing just that, with their number one instrument being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even can help you track relevant data and parameters for your analytics — a step over what Google Analytics can offer, allowing you to adjust if necessary.
You really won’t have any problems using either or. Leadpages has two editors for you to utilize, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of tries, beginners will not have much of a problem picking up how to use the editors. At the end of the day, these programs are equal when it comes to how simple it is to use their editors.
When simply discussing the about the quality of the editor, then Unbounce is the victor. Leadpages provides two types of editors to cater to two distinct sorts of people that wish to create use of their services. Unbounce caters to everybody with only one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is well worth it. Leadpages vs Instapage Which is Better
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that is not to mention Unbounce’s templates are of a low quality. They are pretty good really, and designed and optimized to be the most successful that they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month as compared to Unbounce’s $79 per month when they’re both billed yearly. That’s a significant monthly difference that can stack-up if utilized for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the cost point shows as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, cheaper and offers you all the luxury tools you’ll need to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which isn’t essentially 1 to 2 1 match-up since yes, they do help you market your organization, but they do it in varying ways.
First, the basics! If Leadpages helps you produce Landing Pages which could enable you to welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels permits you produce Sales Funnels — a series of pages that lead the visitor towards your goal.
Both can assist you and your business grow.
So now that that the gap was established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages takes the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for your client.
That’s not taking a knock on Leadpages along with the simple beauty and effectivity it gives. If all you need are landing pages, why look further?
At the end of the day we say choose ClickFunnels if you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone on your staff that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you’re on budget but need to get the job done without sacrificing quality or having to understand a single thing about code, Leadpages is perfect for you personally. Why complicate your life if your business only needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Instapage Which is Better
So what is the last score?
They all have various niches, to be sure.
Unbounce provides you flexibility when it comes to producing your pages, and is a good pick for experienced online entrepreneurs that also have a ready budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who wish to make landing pages together with others.
But the big winner concerning simplicity, the energy of its own editor and it has fantastic budget, is Leadpages. If you’re beginning, and you wish to push your business forward, If you’re already in the thick of it and wish to give your pride and pleasure a increase, if you want to get a marketing increase that is not too complex, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.