In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to make visually pleasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will help you create the landing page that you need to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Define Leadpages vs Funnels
Let us start this out by running a couple of what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to play around with, fantastic integrations along with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a complete website should you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that are especially helpful when you’re employed as a team. Define Leadpages vs Funnels
Concerning templates, the crystal clear winner concerning the sheer number and quantity is Instapages. They simply have so much more to choose from. Yes, you will find far more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to choose from, but since Instapages just has so much on its side, it still takes the win.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you build your page. It’s pretty similar actually to how WordPress lets you build. It’s a pretty simple and effortless builder which works especially well if you are all about finding the proper spacing and getting things perfectly aligned.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages uses a free for all, free-form construction port. Now you do not need to obey a template and alternatively you can drag and drop your components anywhere on the page.
This allows you more freedom to have the plan you want. Instapages will offer hints on how to properly align your elements of course — they won’t just leave you with no guide — but you are free to ignore the hints and do anything you desire.
We will not say one is better than other because, at the end daily, it really boils down to your taste and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It’s on you.
1 aspect wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really useful as elements you’ll need when building your landing page.
When it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that’s just their cheapest plans.
Yeah, there are some features in the least expensive plan of Instapages you will find just on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a bad choice. If you’d like a more free-form editor, work with a team and you need collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers a plethora of tools which are on par with Instapages, a great editor and offers that are unique to it like Leadboxes (which permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to see and try it for yourself, the two programs offer 14-day free trials.
For us though, if you only want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last section, so lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping marketers develop their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters to your analytics — a step above what Google Analytics can provide, enabling you to adjust if necessary.
Both tools are pretty easy to use. Leadpages includes two editors that you can use, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. The latter also utilizes a drag and drop interface, and it is quite easy to use, with its army of templates.
After just a couple of attempts, beginners will not have much problem picking up how to use the editors. At the end of the day, these tools are even when it comes to how easy it is to use their editors.
But if we’re judging on the quality of the editor, we’d have to give it to Unbounce. Leadpages offers two types of editors to cater to two distinct sorts of people that want to create use of their solutions. Unbounce caters to everybody with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Define Leadpages vs Funnels
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins with it’s standard offering of $37 per month as compared to Unbounce’s $79 a month when they are both billed yearly. That is a significant monthly difference that can stack-up if utilized for the long run.
At the end of the day, Unbounce, using its pricing and advanced features is more catered to marketing agencies and bigger companies. Even the cost point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, more affordable and provides you all the luxury tools you’ll have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to create Landing Pages which could enable you to welcome visitors and covert their clicks into a opt-in and other things, ClickFunnels permits you produce Sales Funnels — a set of pages that direct the visitor towards your goal.
Both can help you and your company grow.
So that the difference has been established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages takes the lead and wins by a mile. But it’s clear as to why this is — it’s not nearly as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different kind of experience for your client.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels if you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have somebody in your team that can). If you want to approach your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you’re on budget but will need to find the work done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you personally. Why complicate your life if your business only really needs a one-step landing page?
Keeping it easy sometimes could be the most powerful move you could create.
Who Takes the Lead? Define Leadpages vs Funnels
So what’s the last score?
All of them have different markets, to be sure.
Unbounce gives you flexibility when it comes to producing your webpages, and is a good choice for experienced online marketers who also have a prepared budget .
Thanks to their excellent collaboration tools, Instapage is the choice for those who want to create landing pages together with other team members.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are starting up, and you wish to push your business forward, If you are already in the thick of it and wish to present your pride and pleasure a increase, if you want to acquire a marketing increase that is not too complex, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.