In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is permitted to create visually appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can help you create the landing page you want to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs Getresponse
Let’s start this out by running down a few what each tool must bring to the table.
Leadpages has that fantastic drag and drop editor which makes constructing landing pages a breeze. You have over 130 templates to play around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a full site should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that are particularly helpful when you’re working as a team. Leadpages vs Getresponse
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They simply have so much more to choose from. Yes, you will find far more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
If it comes to their page editor, however, it is a matter of personal preference since they both do their jobs really well, but in different ways.
Leadpages utilizes a drag-and-drop editor using a grid-based layout that will help you construct your page. It’s pretty similar actually to how WordPress allows you to build. It is a fairly simple and easy builder that works particularly well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the flip side, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form building interface. Now you do not have to follow a template and alternatively it’s possible to drag and drop your own components anywhere on the page.
This permits you freedom to have the design you want. Instapages provides hints about how to properly align your components of course — they won’t only leave you with no help — but you’re free to ignore the suggestions and do anything you desire.
We will not say one is better than other since, at the end the day, it really boils down to your own taste and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really useful as elements you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest plan comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that’s just their cheapest plans.
Yeah, there are a number of attributes in the least expensive plan of Instapages you’ll find only on the next plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to mention Instapages is a lousy option. If you want a more free-form editor, work with a team and you require collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers various tools which are on par with Instapages, a fantastic editor and offers which are unique for this like Leadboxes (that allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to view and try it for yourself, both platforms offer you 14-day free trials.
For us however, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last section, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was created with the objective of helping marketers grow their businesses via effective conversion. Flashforward to 2020 and they’ve been doing exactly that, using their number one instrument being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you monitor relevant parameters and data for your analytics — a step above what Google Analytics can offer, enabling you to correct if necessary.
You really won’t have any trouble using either or. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few tries, beginners won’t have much problem picking up the best way to use the editors.Overall, they are both pretty easy tools to understand and use, therefore it is a tie in that region.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages offers two kinds of editors to appeal to two distinct sorts of people that want to make use of their solutions. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is well worth it. Leadpages vs Getresponse
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s standard offering of $37 a month as compared to Unbounce’s $79 per month if they’re both billed yearly. That’s a significant monthly difference that can stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point shows just as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, cheaper and offers you all of the luxury tools you’ll have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — that isn’t inherently 1 to 2 1 match-up since , they do allow you to market your business, but they do it in different ways.
First, the Fundamentals! If Leadpages makes it possible to create Landing Pages which can enable you to welcome visitors and covert their clicks right into an opt-in and other things, ClickFunnels allows you produce Sales Funnels — a set of pages which direct the visitor towards your objective.
Both can help you and your business grow.
So that the difference was established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it’s not nearly as rich and intricate as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but can offer a different sort of experience for your customer.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels should you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody on your team which can). If you want to approach your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your choice.
If you are on budget but will need to get the job done without sacrificing quality or having to understand a single thing about code, then Leadpages is right here for you personally. Why complicate your life if your business only wants a one-step landing page?
Keeping it simple sometimes may be the most powerful move you could make.
Who Takes the Lead? Leadpages vs Getresponse
So what is the last score?
They all have various markets, to be certain.
Unbounce provides you flexibility when it comes to producing your webpages, and it is a fantastic pick for experienced online entrepreneurs that also have a prepared budget in hand.
Instapage is for all those who wish to make landing pages together with others thanks to their excellent collaboration tools.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you are beginning, and you wish to push your business forward, If you’re in the thick of it and wish to present your pride and joy a boost, if you would like to acquire a marketing boost that isn’t too complicated, then that is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.