In a world that knows the significance of landing pages to marketing and successful businesses, we have created tools that make it so you no longer have to collaborate with designers to make them happen.
Now, the regular marketer or business person is empowered to create aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to resources such as Instapage, Unbounce and, of course, Leadpages.
Which of these tools will allow you to create the landing page you will need to move forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what will work best for you!
Leadpages VS Instapage Leadpages Vs Clickfunells
Let’s start this out by running down a few of what each tool has to bring to the table.
Leadpages has that excellent drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to experiment with, terrific integrations with your favorite marketing solutions, payment gateways, CRMs as well as detailed analytics, hosted landing pages and even the ability to make a complete site if you need it to.
Instapage has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use, with even more available via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that’s especially useful if you’re working as a team.
Concerning templates, the clear winning concerning the sheer quantity and number is Instapage. They simply have so much more to choose from. Yes, there are more free templates with Leadpages’ Standard Editor, but most will, and should, defer to the drag and drop editor because, well, it’s easier.
Concerning the quality of the designs however, both Leadpages and Instapage have great templates to offer you, undoubtedly, but again, due to sheer numbers, Instapgages wins this round.
In regards to their page editor though, it is a matter of personal preference because they both do their jobs really well, but in differing ways.
Leadpages uses a drag-and-drop editor with a grid-based layout to assist you build your page. It’s pretty similar actually to how WordPress lets you build. It’s a pretty straightforward and easy builder that works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
On the flip side, if Leadpages uses a very structured editor, Instapage goes the opposite direction. Instead of a grid system, Instapage employs a free for all, free-form building interface. Now you don’t need to follow a template and instead you can drag and drop your elements anywhere on the page.
This enables you more freedom to get the design you want. Instapage will offer suggestions about how to correctly align your elements of course — they won’t just leave you be with no help — but you’re free to ignore the suggestions and do whatever you want.
We won’t say one is far better than other because, at the end the day, it really boils down to your taste and style of building. Would you like a guided experience which makes building even simpler and easier, or would you like the ability to do whatever you want to as you create?
It’s on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That might not seem like a lot, but these widgets can be quite useful as elements you’ll need when building your landing page.
When it comes to cost, Leadpages kind of wins , with Instapage coming off as the more expensive choice. If billed annually, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are a number of features in the least expensive plan of Instapage you’ll find only on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the day, we’re going with Leadpages for this one. That’s not to say however that Instapage is a terrible option. If you want a more free-form editor, work with a team and you want collaboration tools and don’t mind the steep cost, then by all means, Instapage could be the one for you.
But from the way we are looking at it, Leadpages just has more value for the price it offers. It offers a plethora of tools that are on par with Instapage, a fantastic editor and offers that are unique to it like Leadboxes (which allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to see and try it on your own, both platforms provide 14-day free trials.
For us though, in case you just want to take our word for it, then go for Leadpages.
Leadpages VS Unbounce Leadpages Vs Clickfunells
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous segment, so lets first concentrate on Unbounce.
Launched in 2009, Unbounce was created with the objective of helping entrepreneurs grow their businesses via effective conversion. Flash forward to today and they’ve been doing just that, with their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even makes it possible to track relevant data and parameters for your analytics — a step above what Google Analytics can offer, allowing you to adjust if needed.
Both tools are pretty easy to use. Leadpages has two editors that you can use, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s really simple to use, with its army of templates.
Beginners won’t have much of a problem picking up how to use the editors after a few tries. In general, they’re both pretty easy tools to learn and use, so it’s a tie in that regard.
But if we are judging on the quality of the editor, we’d have to give it to Unbounce. Leadpages offers two kinds of editors to cater to two different sorts of people who wish to use their services. Unbounce caters to everyone with just one. Yes it may not be as simple as Leadpage’s, but the extra effort is well worth it.
In terms of the all-important templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They’re pretty good actually, and optimized and designed to be the most effective they can be.
For pricing, Leadpages wins with its standard offering of $37 per month as compared to Unbounce’s $79 a month if they are both billed annually. That’s a significant monthly difference that may stack-up if used for the foreseeable future.
At the end of the day, Unbounce, with its pricing and advanced features is more catered to marketing agencies and bigger businesses. Even the price point shows as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the best way to go.
It’s simple to use, cheaper and provides you all the high-end tools you’ll need to grow and get ahead.
Bonus Round: Leadpages VS ClickFunnels Leadpages Vs Clickfunells
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which isn’t inherently a 1 is to 1 match-up since, yes, they do allow you to advertise your business, but they do it in different ways.
First, the Fundamentals! If Leadpages helps you create Landing Pages that may enable you to welcome visitors and convert their clicks into an opt-in and other things, ClickFunnels enables you to create Sales Funnels — a series of pages which direct the visitor towards your objective.
Both can help you and your business grow.
So now that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages takes the lead and wins by a mile. But then it’s clear as to why that is — it’s not nearly as rich and intricate as ClickFunnels.
Even from what they do, Landing Pages VS Funnels, it is possible to tell one requires more steps and effort, yes, but will reward you with a different type of experience for your client.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you really need are landing pages, why go look further?
At the end of the day, we say go for ClickFunnels should you need powerful and effective funnels with no fuss and bother of having to come in with knowledge of HTML (or will need to have someone on your staff that can). If you would like your marketing solution to be all in one, if you require it to flow and move like an orchestra that responds to one another, this is the ideal option.
If you are on a budget but need to get the job done without sacrificing quality or having to know a single thing about code, Leadpages is right here for you. If your company only really requires a one-step landing page, why complicate your life.
Keeping it simple occasionally could be the most powerful move you could make.
Leadpages Vs Clickfunells
Who Takes the Lead? Leadpages Vs Clickfunells
The other competitors, They all have different niches, to be certain.
Unbounce offers you flexibility when it comes to creating your pages, and is a great choice for experienced online entrepreneurs that also have a ready budget in hand.
Instapage is for those who wish to create landing pages together with others thanks to their great collaboration tools.
But overall, the big winner in terms of simplicity, the power of its editor and it’s fantastic price range, is Leadpages. If you are starting up, and you want to push your business forward, If you’re already in the thick of it and wish to give your pride and joy a boost, if you want to get a marketing boost that isn’t too complicated, then this is it.
This is the answer. Leadpages Vs Clickfunells
Leadpages will lead you to where you will need to go.
You just need to let it.