In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to make visually appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can allow you to create the landing page that you want to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs Carrd.co
Let us start this out by running a couple of what each tool must bring to the table.
Leadpages is blessed with a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to fool around with, fantastic integrations with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to produce a complete website should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are particularly helpful when you’re employed as a team. Leadpages vs Carrd.co
In terms of templates, the crystal clear winner in terms of the sheer number and quantity is Instapages. They just have a lot more to choose from. Yes, there are far more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, the two Leadpages and Instapages have fantastic templates to provide you, without a doubt, but because of sheer numbers, Instapages wins this round.
If it comes to their page editor though, it is an issue of personal preference since they both do their jobs really well, but in different ways.
Leadpages uses a drag-and-drop editor with a grid-based design to help you build your page. It’s pretty similar actually to how WordPress allows you to build. It’s a fairly simple and effortless builder which works particularly well if you are all about finding the proper spacing and getting things perfectly organized.
On the other, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages employs a free for all, free-form building port. Nowadays you don’t have to follow a template and instead you can drag and drop your own components anywhere on the page.
This permits you more freedom to get the design you desire. Instapages will offer suggestions on how to correctly align your elements of course — they won’t just leave you be with no guide — but you’re free to ignore the hints and do anything you desire.
We won’t say one is far better than other since, in the end daily, it really boils down to your taste and style of building. Would you like a guided experience that makes building much simpler and easier, or do you desire the ability to do whatever you want to as you produce?
It’s on you.
1 facet wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really useful as elements you will need when building your landing page.
When it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that is simply their cheapest plans.
Yeah, there are some features in the cheapest plan of Instapages you’ll find just on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That is not to say Instapages is a bad option. If you want a more well-intentioned editor, work with a team and you also need collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers various tools that are on par with Instapages, a great editor and offerings which are unique to it like Leadboxes (that allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you would like to view and try it on your own, the two programs offer you 14-day free trials.
For us though, in the event that you only want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last section, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was created with the objective of helping marketers grow their businesses via effective conversion. Flashforward to 2020 and they have been doing just that, with their number one tool being their systematic landing page builder and editor.
Much like Leadpages, it permits you to build landing pages, setup onsite pop-ups and even can help you monitor relevant data and parameters to your analytics — a step above what Google Analytics can provide, enabling you to adjust if necessary.
Both tools are rather simple to use. Leadpages includes two editors for you to use, the standard as well as the drag-and-drop (though we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much of a problem picking up the best way to use the editors after a few tries. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two types of editors to cater to two distinct kinds of men and women that want to create use of their services. Unbounce caters to everybody with just one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages vs Carrd.co
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that is not to mention Unbounce’s templates are of a low quality. They’re pretty good really, and optimized and designed to be the most effective they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month when compared with Unbounce’s $79 a month if they’re both billed annually. That is a significant monthly difference that can stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, more affordable and provides you all of the luxury tools you will need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different tools with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages makes it possible to produce Landing Pages that could help you welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a set of pages that direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then it’s clear as to why that is — it is not nearly as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different sort of experience for the customer.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If landing pages are your only needs, and you don’t need anything more, why push it?
At the end of the day we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your team that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your choice.
If you are on budget but will need to get the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . If your business only really wants a one-step landing page, then why complicate your life.
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Carrd.co
So what’s the final score?
All of them have different markets, to be certain.
Unbounce gives you flexibility when it comes to creating your webpages, and is a good choice for experienced online marketers who additionally have a ready budget in hand.
Instapage is for all those who wish to create landing pages jointly with other people thanks to their great collaboration tools.
No matter how you look at it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are beginning, and you want to push your business forward, If you’re in the thick of it and wish to give your pride and pleasure a increase, if you want to get a marketing increase that isn’t too complicated, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.