In a world that understands the importance of landing pages to successful businesses, we have created tools which make it so that you no longer need to collaborate with designers to create them happen.
Now, the everyday marketer or business person is permitted to create visually appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can help you produce the landing page you need to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages and Squarespace
Let’s start this out by running down a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor that makes constructing landing pages a breeze. You’ve got over 130 templates to play around with, great integrations with your favorites, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to produce a full website should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that’re particularly helpful if you’re working as a team. Leadpages and Squarespace
In terms of templates, the crystal clear winner concerning the sheer quantity and number is Instapages. They just have so much more to pick from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, both Leadpages and Instapages have great templates to provide you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor using a grid-based design to assist you build your page. It’s pretty similar really to how WordPress allows you to build. It is a pretty simple and effortless builder that works particularly well if you are all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid system, Instapages uses a free for all, free-form construction interface. Now you don’t need to obey a template and alternatively it’s possible to drag and drop your components anywhere on the page.
This permits you freedom to have the design you want. Instapages provides suggestions on how to correctly align your elements needless to say — they won’t only leave you be with no guide — but you’re free to ignore the suggestions and do whatever you want.
We will not say one is far better than other since, at the end daily, it really boils down to your own preference and style of building. Do you want a guided experience that makes building much simpler and easier, or would you want the capability to do whatever you need to as you create?
It is on you.
1 facet wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really helpful as components you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are a number of features in the cheapest plan of Instapages you’ll find just on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
In the end of the afternoon, we are going with Leadpages for this one. That is not to say Instapages is a bad choice. If you want a more free-form editor, regularly collaborate with a team and you also need collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
But from how we are considering it, Leadpages only has more worth to the price it provides. It offers various tools that are on par with Instapages, a great editor and offerings that are unique to it such as Leadboxes (that allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you only wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous segment, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the goal of assisting marketers grow their businesses via successful conversion. Flashforward to 2020 and they’ve been doing just that, using their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step over what Google Analytics can provide, enabling you to adjust if necessary.
You really won’t have any trouble using either or. Leadpages has two editors for you to use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. The latter also uses a drag and drop interface, and it is quite easy to use, with its myriad of templates.
Beginners will not have much problem picking up the best way to use the editors after a few tries.All in all, they’re both pretty easy tools to learn and use, therefore it’s a tie in that region.
However, if we’re judging on the quality of the editor, we would have to give it to Unbounce. Leadpages offers two types of editors to cater to two different kinds of people who want to make use of their solutions. Unbounce caters to everyone with just one. Yes it may not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages and Squarespace
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They are pretty good really, and designed and optimized to be the most successful that they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month when compared with Unbounce’s $79 per month when they are both billed yearly. That is a substantial monthly difference that can stack-up if utilized for the long run.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and larger businesses. The cost point reveals just as much. But for everyone, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, more affordable and provides you all of the luxury tools you will have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different tools with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages makes it possible to create Landing Pages which can enable you to welcome visitors and covert their clicks into an opt-in and other items, ClickFunnels permits you produce Sales Funnels — a series of pages which direct the visitor towards your objective.
Both can assist you and your business grow.
So that the difference was established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for the customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
So In conclusion we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your team that can). If you want your promotion solution to be all in a single, if you need it to stream and move like an orchestra that responds to one yet, this is the ideal choice.
If you are on budget but will need to find the job done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you personally. If your business only really needs a one-step landing page, then why complicate your life.
Keeping it simple sometimes could be the most effective move you could create.
Who Takes the Lead? Leadpages and Squarespace
So what’s the last score?
They all have various markets, to be certain.
Unbounce gives you flexibility when it comes to creating your pages, and it is a good pick for experienced online entrepreneurs that also have a prepared budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who wish to make landing pages together with their team.
No matter how you look at it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are beginning, and you wish to push your company forward, If you are already in the thick of it and wish to present your pride and joy a increase, if you want to acquire a marketing boost that is not too complicated, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.