In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is permitted to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will allow you to create the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Lead Pages vs Landing Pages
Let’s start this out by running down a few what each tool must bring to the table.
Leadpages is blessed with a drag and drop editor that makes creating landing pages oh so simple. You’ve got over 130 templates to fool around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a complete website should you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that are especially helpful if you’re working as a team. Lead Pages vs Landing Pages
Concerning templates, the crystal clear winner concerning the sheer quantity and number is Instapages. They simply have a lot more to pick from. Yes, there are far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have fantastic templates to provide you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor using a grid-based layout that will assist you construct your page. It is pretty similar actually to how WordPress allows you to build. It is a fairly simple and effortless builder that works particularly well if you are all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Instead of a grid , Instapages uses a free for all, free-form building interface. Now you do not have to follow a template and instead it’s possible to drag and drop your components anywhere on the page.
This permits you more freedom to get the design you want. Instapages provides hints about how to properly align your components of course — they won’t only leave you be with no guide — but you’re free to ignore the suggestions and do anything you desire.
We will not say one is better than other because, at the end the day, it really boils down to your preference and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It’s on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite useful as elements you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that is just their lowest priced offer.
Yeah, there are some features in the least expensive plan of Instapages you’ll find just on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the day, we are going with Leadpages with this one. That is not to mention Instapages is a lousy choice. If you want a more free-form editor, work with a team and you also need collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
But from how we’re looking at it, Leadpages just has more worth for the price it provides. It gives a plethora of tools that are on par with Instapages, a fantastic editor and offers that are unique to it like Leadboxes (which allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you would like to see and try it for yourself, the two programs offer you 14-day free trials.
For us however, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last section, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping advertisers develop their businesses via effective conversion. Flashforward to 2020 and they’ve been doing just that, with their number one tool being their systematic landing page builder and editor.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even can help you monitor relevant parameters and data to your analytics — a step above what Google Analytics can offer, enabling you to correct if necessary.
Both tools are pretty easy to use. Leadpages has two editors for you to use, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few attempts, beginners will not have much of a problem picking up how to use the editors.Overall, they’re both pretty easy tools to understand and use, so it is a tie in that area.
When simply discussing the about the quality of the editor, then Unbounce is the victor. Leadpages offers two types of editors to cater to two different kinds of men and women who wish to make use of their services. Unbounce caters to everybody with only one. Yes it might not be as straightforward as Leadpage’s, but the excess effort is worth it. Lead Pages vs Landing Pages
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that is not to mention Unbounce’s templates are of a low quality. They’re pretty good actually, and optimized and designed to be the most successful that they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month as compared to Unbounce’s $79 a month when they’re both billed yearly. That’s a substantial monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, using its pricing and advanced features is more catered to advertising agencies and larger companies. Even the price point shows as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, more affordable and provides you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages helps you produce Landing Pages that could help you welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a set of pages which direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the gap has been established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but will offer a different sort of experience for your client.
That is not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
So In conclusion we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your team that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your pick.
If you’re on budget but will need to find the work done without sacrificing quality or having to know one thing about code, Leadpages is perfect for you . Why complicate your life if your business only really needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Lead Pages vs Landing Pages
So what is the final score?
They all have different niches, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for those who want to make landing pages jointly with others.
But overall, the big winner in terms of simplicity, the power of its own editor and it’s fantastic budget, is Leadpages. If you’re beginning, and you want to push your company forward, If you are in the thick of it and want to present your pride and pleasure a boost, if you want to acquire a marketing increase that is not too complicated, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.