In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to create aesthetically pleasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to produce the landing page you want to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Instapage vs Leadpages 2020
Let us start this out by running a couple of what each tool must bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You’ve got over 130 templates to play around with, great integrations with your favorites, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to create a complete website if you need it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are especially helpful if you’re working as a team. Instapage vs Leadpages 2020
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have so much more to pick from. Yes, you will find more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, the two Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based design to help you build your page. It is pretty similar really to how WordPress lets you build. It’s a pretty straightforward and easy builder that works especially well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the other, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages employs a free for all, free-form construction port. Nowadays you do not need to obey a template and instead you can drag and drop your own elements anywhere on the page.
This allows you freedom to have the design you desire. Instapages will offer suggestions on how to correctly align your elements of course — they won’t only leave you with no guide — but you’re free to ignore the hints and do anything you desire.
We won’t say one is better than other since, at the end the day, it really boils down to your taste and type of building. Would you like a guided experience that makes building even simpler and easier, or would you want the ability to do whatever you need to as you create?
It’s on you.
One aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite helpful as elements you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ lowest plan comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that is just their lowest priced plans.
Yeah, there are a number of attributes in the least expensive plan of Instapages you will find just on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to mention Instapages is a bad choice. If you’d like a more free-form editor, work with a team and you also require collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
But from how we are looking at it, Leadpages only has more value to the price it provides. It offers various tools which are on par with Instapages, a great editor and offers which are unique to it like Leadboxes (which allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you want to view and try it on your own, both programs offer 14-day free trials.
For us however, in the event that you only want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the previous section, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was made with the goal of helping advertisers develop their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you track relevant parameters and data to your analytics — a step over what Google Analytics can provide, enabling you to correct if needed.
Both tools are pretty easy to use. Leadpages includes two editors for you to utilize, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. The latter also utilizes a drag and drop interface, and it is quite simple to use, with its army of templates.
After just a couple of attempts, beginners won’t have much of a problem picking up the best way to use the editors.Overall, they’re both pretty simple tools to understand and use, so it’s a tie in that area.
However, if we’re judging on the caliber of the editor, then we would need to give it to Unbounce. Leadpages offers two types of editors to appeal to two different kinds of people who wish to create use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Instapage vs Leadpages 2020
Concerning the all critical templates, Leadpages has significantly more than Unbounce, but that’s not to mention Unbounce’s templates are of a low quality. They are pretty good actually, and designed and optimized to be the most effective that they may be.
For pricing, Leadpages wins it’s normal offering of $37 a month when compared with Unbounce’s $79 a month if they are both billed yearly. That is a substantial monthly difference that may stack-up if utilized for the long run.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and larger businesses. The price point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, cheaper and provides you all the luxury tools you’ll need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that isn’t essentially 1 to 1 match-up since , they do help you advertise your organization, however they do it in different ways.
First, the basics! If Leadpages makes it possible to create Landing Pages that could help you welcome visitors and numerical their clicks into an opt-in and other items, ClickFunnels allows you produce Sales Funnels — a set of pages that direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why that is — it is not anywhere near as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but will offer a different sort of experience for the customer.
That is not taking a knock Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone in your team which can). If you want your promotion strategy to be in a single, if you need it to flow and move like an orchestra that reacts to a another, this is the right choice.
If you’re on budget but need to get the work done without sacrificing quality or having to know a single thing about code, Leadpages is right here for you . Why complicate your life if your business only really needs a one-step landing page?
Sometimes , all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Instapage vs Leadpages 2020
So what is the last score?
They all have various markets, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for all those who want to create landing pages jointly with others thanks to their excellent collaboration tools.
No matter how you look at it, objectively, because of its power but its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your business forward, If you are already in the thick of it and wish to present your pride and pleasure a boost, if you would like to acquire a marketing boost that is not too complicated, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.