In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is permitted to make aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to create the landing page you want to move forward? Is it possible for Leadpages to still ascend and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Facebook Lead Ads vs Leadpages
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You have over 130 templates to play around with, fantastic integrations with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the capacity to produce a complete site should you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that are especially helpful when you’re working as a team. Facebook Lead Ads vs Leadpages
In terms of templates, the crystal clear winner in terms of the sheer number and quantity is Instapages. They simply have so much more to pick from. Yes, you will find more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, the two Leadpages and Instapages have great templates to offer you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages uses a drag-and-drop editor using a grid-based layout to help you construct your page. It is pretty similar actually to how WordPress allows you to build. It is a fairly simple and easy builder which works especially well if you are all about finding the right spacing and getting things perfectly aligned.
On the flip side, Leadpages uses a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages employs a free for all, free-form building port. Nowadays you do not need to obey a template and instead it’s possible to drag and drop your components anywhere on the page.
This permits you freedom to have the design you desire. Instapages provides suggestions about how to properly align your components needless to say — they will not just leave you be with no guide — but you’re free to ignore the suggestions and do whatever you want.
We won’t say one is better than other because, at the end the day, it really boils down to your preference and style of building. Would you like a guided experience which makes building much simpler and easier, or do you desire the ability to do anything you want to as you create?
It’s on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really useful as elements you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that’s simply their cheapest offer.
Yeah, there are a number of features in the cheapest plan of Instapages you’ll find only on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
In the end of the afternoon, we are going with Leadpages with this one. That is not to say Instapages is a bad option. If you’d like a more well-intentioned editor, work with a team and you also require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from how we’re considering it, Leadpages just has more value for the price it offers. It offers various tools which are on par with Instapages, a fantastic editor and offers that are unique for this like Leadboxes (that permits you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you only wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last segment, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the goal of helping advertisers develop their businesses via successful conversion. Flashforward to 2020 and they’ve been doing exactly that, using their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step above what Google Analytics can offer, enabling you to correct if necessary.
Both tools are pretty easy to use. Leadpages includes two editors that you can utilize, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners won’t have much problem picking up how to use the editors after a few tries. At the end of the day, these tools are even when it comes to how easy it is to use their editors.
However, if we are judging on the caliber of the editor, then we’d have to give it to Unbounce. Leadpages provides two types of editors to cater to two distinct kinds of men and women that wish to create use of their services. Unbounce caters to everybody with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Facebook Lead Ads vs Leadpages
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They are pretty good really, and designed and optimized to be the most effective they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month when compared with Unbounce’s $79 a month if they’re both billed annually. That’s a substantial monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and bigger businesses. Even the price point shows just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, cheaper and provides you all the luxury tools you will have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages with ClickFunnels — which isn’t essentially 1 to 1 match-up since , they do allow you to advertise your business, however they do it in different ways.
First, the Fundamentals! If Leadpages makes it possible to create Landing Pages that could help you welcome visitors and numerical their clicks right into an opt-in and other items, ClickFunnels allows you create Sales Funnels — a series of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different kind of experience for the customer.
That is not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
So In conclusion we say choose ClickFunnels if you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your staff that can). If you’d like your promotion solution to be all in one, if you require it to flow and move to be an orchestra that reacts to a yet, this is the right choice.
If you’re on budget but will need to find the job done without sacrificing quality or having to know a single thing about code, then Leadpages is right here for you . If your company only really wants a one-step landing page, why complicate your life.
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Facebook Lead Ads vs Leadpages
So what is the last score?
They all have various niches, to be sure.
Unbounce provides you flexibility when it comes to creating your pages, and it is a fantastic pick for experienced online entrepreneurs that also have a prepared budget .
Instapage is for those who want to make landing pages jointly with others thanks to their excellent collaboration tools.
No matter how you look at it, objectively, because of its power but its simplicity and pricing, Leadpages is the winner. If you’re beginning, and you want to push your business forward, If you’re in the thick of it and wish to present your pride and joy a boost, if you would like to acquire a marketing increase that is not too complicated, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.