In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to create visually appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can help you create the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages ClickFunnels vs Leadpages 2020
Let us start this out by running down a couple of what each tool has to bring to the table.
Leadpages is blessed with a drag and drop editor that makes creating landing pages oh so simple. You’ve got over 130 templates to fool around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a complete site should you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that’re particularly helpful when you’re working as a team. ClickFunnels vs Leadpages 2020
In terms of templates, the clear winner in terms of the sheer number and quantity is Instapages. They simply have so much more to pick from. Yes, you will find more free templates with Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to select from, but since Instapages just has so much on its side, it still takes the win.
If it comes to their page editor, however, it’s a matter of personal preference since they do their jobs really well, but also in different ways.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you construct your page. It’s pretty similar actually to how WordPress allows you to build. It’s a pretty straightforward and easy builder which works especially well if you’re all about finding the right spacing and getting things perfectly aligned.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages uses a free for all, free-form building port. Now you don’t have to follow a template and instead it’s possible to drag and drop your components anywhere on the page.
This permits you freedom to have the plan you want. Instapages will offer hints on how to properly align your elements needless to say — they will not just leave you with no help — but you’re free to ignore the suggestions and do anything you desire.
We will not say one is better than other since, in the end the day, it actually boils down to your preference and style of building. Do you want a guided experience that makes building much simpler and easier, or would you desire the capability to do whatever you need to as you create?
It’s on you.
1 aspect wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite helpful as components you’ll need when building your landing page.
When it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that’s just their cheapest offer.
Yeah, there are some features in the cheapest plan of Instapages you’ll find only on the next plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to say Instapages is a lousy choice. If you want a more free-form editor, work with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from how we’re considering it, Leadpages just has more value for the price it provides. It offers a plethora of tools that are on par with Instapages, a great editor and offers which are unique to it such as Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you just want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous segment, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping marketers develop their businesses via effective conversion. Flashforward to 2020 and they’ve been doing just that, with their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you track relevant parameters and data for your analytics — a step above what Google Analytics may provide, enabling you to correct if needed.
You really won’t have any trouble using either or. Leadpages has two editors for you to use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it is quite easy to use, with its myriad of templates.
Beginners will not have much of a problem picking up how to use the editors after a few tries.All in all, they’re both pretty easy tools to understand and use, therefore it’s a tie in that area.
However, if we are judging on the quality of the editor, we would have to give it to Unbounce. Leadpages provides two types of editors to appeal to two distinct kinds of people that wish to create use of their services. Unbounce caters to everybody with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. ClickFunnels vs Leadpages 2020
You won’t be dissatisfied with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 per month when they’re both billed yearly. That is a substantial monthly difference that can stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, more affordable and provides you all the high-end tools you’ll need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different tools with different systems and a shared goal: building your business up.
First, the basics! If Leadpages helps you create Landing Pages that could enable you to welcome visitors and numerical their clicks right into a opt-in and other things, ClickFunnels allows you create Sales Funnels — a set of pages that lead the visitor towards your objective.
Both can assist you and your business grow.
So that the difference has been established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different sort of experience for your client.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
So In conclusion we say go for ClickFunnels if you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone on your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you are on budget but need to find the job done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you . Why complicate your life if your business only really needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? ClickFunnels vs Leadpages 2020
So what’s the last score?
All of them have different niches, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for those who want to create landing pages together with others.
No matter how you cut it, objectively, thanks to not only its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your company forward, If you are already in the thick of it and wish to give your pride and pleasure a increase, if you want to get a marketing boost that isn’t too complex, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.